News

New Amplified report reveals brands waste up to $245B annually on ineffective advertising due to "dull media" and low attention.

Stravito introduces "Newsletters," an AI-powered feature to turn research into engaging, email-ready stories, boosting internal insight delivery.

Snowflake and Acxiom partner to build AI-powered marketing data infrastructure for brands, enabling real-time insights and personalization.

Nectar360 launches Pollen, a unified AI retail media platform. It combines audience insights, planning, activation, and measurement for omnichannel campaigns.

TikTok rolls out AI-powered ad features, letting marketers create video ads from text or images. Lowers production costs, aiding small businesses.

Netflix partners with Yahoo for programmatic ad sales, expanding its reach to 12 countries. It offers advanced targeting to boost advertiser performance.

Amazon and Roku join forces to boost digital ad sales, combining audiences for smarter targeting across streaming platforms for 80M US households.

Amazon and Roku team up to offer marketers unified access to 80M US streaming households via Amazon DSP, boosting reach and reducing ad fatigue.

Liftoff introduces AppRefinery, an AI-powered platform providing strategic insights into top consumer apps. Understand engagement to drive growth and retention.

Talkdesk unveils Customer Experience Automation (CXA), a new platform with AI agents to automate complex customer journeys and deliver seamless experiences.