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Ascend and btcore Partner for Insurance Payment Automation

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Ascend integrates with btcore (Salesforce AMS) to offer insurance agencies streamlined payment processing and enhanced client experience.
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Inflation Up, Spending Slows: Stagflation Fears Grow

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February data shows rising core PCE inflation (2.8%) and weak 0.1% consumer spending, fueling stagflation concerns. Tariffs may worsen price pressures.
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Vidmob Hires Amazon DSP Vet as President to Drive Growth

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Vidmob names Mark Mannino, President, to spearhead go-to-market, revenue, and strategy. He'll focus on scaling Vidmob's creative data software business.
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Price Drives Brand Switching; Loyalty Programs Fight Back

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Salesforce reports price fuels brand switching. Retailers turn to loyalty programs (points, free shipping) to retain customers amid rising costs and experience concerns.
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Fullstory Unleashes AI Agents for Deep Customer and Employee Insights

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Fullstory launches StoryAI, powered by AI agents, for automated customer and employee insights. Plus, Workforce for digital experience optimization.
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DV Partners with Roblox for Ad Quality and Performance Measurement

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DoubleVerify (DV) integrates its media quality and performance solutions with Roblox, offering advertisers fraud prevention, viewability, and brand safety across its gaming inventory.
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PathFactory and ZoomInfo: Personalized B2B Buyer Journeys

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PathFactory integrates with ZoomInfo for real-time B2B visitor ID & dynamic content personalization. Turn anonymous traffic into leads.
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Markmi Raises €1.1M for AI Markdown in Fashion Retail

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Fashion tech startup Markmi secures €1.1M seed funding for its AI markdown assistant, boosting retailer revenue and margins.
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Infosys and Formula E: AI Stats Center Revs Up Fan Engagement

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Infosys and Formula E launch an AI-powered Stats Center with Infosys Topaz for data-driven insights and immersive fan experiences. 
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CleverTap + Infobip: Rich RCS Messaging for Engagement

MartechView Editors -
CleverTap partners with Infobip to bring visually rich RCS messaging with two-way conversations, boosting customer engagement.
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