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Lifesight Expands Partner Program for Smarter Attribution

MartechView Editors -
Lifesight launches a partner program to scale incrementality-based measurement, helping agencies drive smarter marketing ROI beyond clicks and MTA.
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Appier, L’Oréal Boost AI-Driven Beauty E-Commerce

MartechView Editors -
Appier and L'Oréal's AI-led revamp of SkinCeuticals' site drove a 152% ROAS jump, 400% CVR lift, and 48% more revenue with full-funnel personalization.
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Google AdSense Now Powers Ads in AI Chatbot Chats

MartechView Editors -
Google is rolling out AdSense ads in third-party AI chatbot chats, aiming to monetize conversational search amid rising use of AI tools like ChatGPT.
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Fivetran to Acquire Census, Unifying Data Ingestion and Activation

MartechView Editors -
Fivetran announces its acquisition of Census, a leader in Reverse ETL, to create a unified platform for data ingestion and activation, simplifying the journey from raw data to business impact.
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Visa Bets Big on AI Commerce, Unveils New Partnerships and Innovations

Khushbu Raval -
At Global Product Drop, Visa unveiled AI-powered commerce initiatives and stablecoin partnerships with Bridge, Baanx, Rain, and Flex Credential expansion.
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Omilia and Bell Partner to Transform UK Customer Service

MartechView Editors -
Omilia and Bell Integration team up to modernize contact centers with Conversational AI, delivering human-like experiences and driving operational efficiency.
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IntelePeer Unveils Next-Gen Voice AI for Real-Time CX

MartechView Editors -
IntelePeer launches next-gen voice AI with record-low latency, real-time speech processing, and enhanced customer experience for smarter, faster conversations.
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FirstHive and Infogain Partner to Elevate CX with AI

MartechView Editors -
FirstHive and Infogain team up to deliver AI-powered customer data solutions, driving hyper-personalized experiences and boosting engagement for enterprises.
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ABB Robotics Taps Coveo AI to Power Smarter Commerce

MartechView Editors -
ABB Robotics selects Coveo AI for Commerce to deliver smarter search, personalized experiences, and AI-driven insights through its Robotics One Customer Portal.
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Spendesk Partners with Dust for Secure AI Assistants

MartechView Editors -
Spendesk teams up with Dust to roll out secure, tailored AI assistants, enhancing productivity while ensuring compliance with European and UK data regulations.
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