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U.S. Consumer Sentiment Drops Again in May

Consumer sentiment hit its second-lowest level ever in May as inflation fears grow amid Trump’s trade tariffs and rising political division.

Grey Moves Under Ogilvy in WPP Restructure

WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.

Contentsquare Launches AI Suite ‘Sense’ for UX Insights

Contentsquare unveils Sense, an AI suite that automates analytics, accelerates insights, and boosts UX across web and mobile. No clicks, just smart action.

MessageGears Becomes Validated Databricks Partner

MessageGears now offers native Databricks access, enabling real-time, cross-channel campaigns with no data syncing, copies, or latency.

Knorr Debuts DIY Fast Food Dupes with Martha Stewart

Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.

CMOs Lean on AI to Do More With Less in 2025

Despite tight budgets, CMOs are using generative AI to boost efficiency and cut agency costs—signaling shifts across the marketing and ad services landscape.

Amazon Upfront Showcases Prime Video Ad Power

Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.

Airbnb Adds Services, Experiences in App Refresh

Airbnb expands beyond stays with spa services, chefs, local tours, and celeb-hosted events, redefining travel with a new app and social-first campaign.

Tilly’s Taps Nedap RFID to Boost Inventory Accuracy

Tilly’s partners with Nedap to enhance inventory visibility using RFID and iD Cloud, driving real-time tracking, restocking, and seamless shopping experiences.

Cordoniq Integrates Qwen3 for Smarter Live Collaboration

Cordoniq integrates Alibaba’s Qwen3 AI to deliver secure, real-time, multimodal collaboration with enhanced insights, faster decisions, and rich engagement.

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