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Adobe Unveils AI Agent Orchestrator for Marketers

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Adobe's new AI Agent Orchestrator helps businesses manage AI agents for marketing, creative tasks, and personalized customer experiences with automation and insights.
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United Cardholders Face Fee Hike for New Benefits

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United Airlines and Chase are overhauling their co-branded credit card lineup, increasing annual fees while introducing new benefits like travel credits and memberships. They aim to boost card value despite a potential travel slowdown.
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Mondelez’s CTV Campaign Achieves 10X Conversions, 12% New Buyers

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Mondelez, Kargo, SmartCommerce & Attain redefine CTV advertising with seamless commerce integration, driving 10X conversions & 12% new buyers.
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Meta Proposes Ad-Free Tier for EU Users

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To address stricter EU privacy regulations, Meta Platforms proposes a subscription model for European users to access ad-free versions of Instagram and Facebook. Prices for mobile-only Instagram reach nearly $14/month.
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Constructor Unveils AI-Powered Retail Media Suite to Boost Ad Performance

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Constructor launches its Retail Media Suite, integrating AI-driven Sponsored Listings to enhance ecommerce ad relevance, engagement, and revenue without disrupting shoppers.
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Stravito AI Adds Focus Mode, Snapshots, Multilingual Support

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Stravito's AI Assistant gets Focus Mode for deep analysis, Snapshots for quick insights, and multilingual support, streamlining research workflows.
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ServiceNow to Acquire Moveworks for $2.85B to Boost Agentic AI

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ServiceNow acquires Moveworks, combining AI strengths for enhanced employee experiences and enterprise search. Aims to accelerate AI adoption across CRM and more.
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Qualtrics Unveils Experience Agents: AI for CX and EX at Scale

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Qualtrics launches Experience Agents, specialized AI to autonomously deliver exceptional customer and employee experiences across all channels.
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DV Enhances Keyword Controls, Boosts News Monetization for Publishers

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DV introduces AI-powered keyword optimization and refines controls to improve ad reach and publisher revenue. Launches News Accelerator Publisher Council for collaboration.
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Oracle Weighs TikTok US Deal with Security Role

MartechView Editors -
Report: Oracle considers a TikTok US operations deal offering security assurances and a small stake, but algorithm control may remain with China.
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