News

Sprite climbs to No. 3 in U.S. soda sales, driven by its revived “Obey Your Thirst” campaign and bold partnerships with rising stars in sports and music.

Google adds retail media data to DV360 and YouTube, boosting brand reach and performance as YouTube becomes a dominant force in connected TV advertising.

42% of top marketers say GenAI use blocks sustainability, while 95% prioritize eco credentials in partners, finds 51toCarbonZero’s new benchmark report.

DoubleVerify reports 66% CTV ad growth in 2024, but transparency gaps, bot fraud, and “TV Off” issues cost advertisers millions in wasted spend.

General Atlantic acquires a minority stake in Liftoff, while Blackstone remains the majority owner, supporting Liftoff’s AI-driven growth in the mobile app economy.

LandingAI and Snowflake team up to bring Visual AI to auto manufacturing, enhancing defect detection, claims, and quality control via the AI Data Cloud.

Instacart debuts Fizz, a 21+ group drink and snack delivery app. Guests add to a shared cart and pay individually—perfect for parties and get-togethers.

ALP teams up with Gopuff to launch instant delivery of its nicotine pouches via Alppouch.com, expanding D2C access through 200+ U.S. distribution centers.

Skechers is being acquired by 3G Capital for over $9B amid tariff tensions. The company plans to go private while keeping its leadership and HQ in California.

Scott Brinker and Frans Riemersma's 2025 MarTech report deep dive + expert views on AI, data, and the evolving landscape from Hightouch, GrowthLoop, SAS, Progress, MetaRouter, & MoEngage.