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US Consumers Shift Buying Habits Amid Price Hikes

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EY study: 73% of US consumers changed buying due to price increases. Private labels gain traction, but quality drives brand return.
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McDonald’s and Minecraft Unite for Movie Promo

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McDonald's partners with the Minecraft movie, offering in-game perks and collectibles to tap into the game's massive Gen Z/Millennial fanbase.
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Kargo and AEO Drive Record Sales with CTV Ads

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Kargo and Ovative powered American Eagle's back-to-school campaign with personalized CTV, web, and social ads, achieving a 2x sales lift.
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H&M’s Digital Relaunch: Charli XCX and Shoppable Content

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H&M's digital revamp, featuring Charli XCX and shoppable event content, aims to inspire and convert Gen Z and Alpha consumers. 
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IAB: AI Adoption Slow in Media Despite Satisfaction

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IAB report reveals slow but satisfying AI adoption in media. Experts urge strategic planning to avoid falling behind competitors.
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SnapLogic Launches Partner Program for AI-Powered Integration

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SnapLogic's Partner Connect Program provides advanced training and support to tech and consulting partners to drive AI integration, automation, and business transformation.
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Napster Revived: Infinite Reality Acquires It for $207M

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Infinite Reality bought Napster for $207M and plans to turn it into a metaverse music hub with virtual concerts, social features, and digital merchandise.
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Deep Blue Launches WS/AIM to Monetize Women’s Sports Fans

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Deep Blue, Precise, and Genius Sports launch WS/AIM, a platform helping advertisers reach and engage women’s sports fans with data-driven, scalable campaigns.
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Amazon Tests AI Shopping and Health Chatbots

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Amazon is testing AI-powered shopping and health assistants to enhance product discovery and medical guidance, expanding AI integration in e-commerce and healthcare.
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AI-Powered Hark Insights Transforms Customer Feedback

MartechView Editors -
Hark launches Hark Insights, an AI-driven platform that turns raw customer feedback into clear, actionable stories, helping brands uncover key themes instantly.
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