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Google Launches Meridian: Open-Source MMM for Smarter Marketing

MartechView Editors -
Google's Meridian helps marketers optimize budgets with advanced insights, customization, and integration with Google's data platform.
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Banzai Acquires Act-On for $53.2M to Expand Martech Offerings

MartechView Editors -
Banzai buys Act-On for $53.2M, combining AI-driven tools with marketing automation for mid-market companies. Act-On’s CEO to step down post-acquisition.
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Acquia Partners with SearchStax to Power AI-Driven Site Search

MartechView Editors -
Acquia teams up with SearchStax to launch an AI-powered site search for Drupal websites, boosting engagement, satisfaction, and conversions with no-code tools and insights.
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Omnisend Report: How 11B Emails and 172M SMS Drove $1.4B

MartechView Editors -
Omnisend's latest study reveals how brands used email, SMS and push to generate $1.4B in sales. Discover top-performing strategies for ecommerce success.
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Infobip, NTT Partner to Launch Omnichannel CPaaS in Japan

MartechView Editors -
Infobip partners with NTT to power NTT CPaaS, bringing advanced SMS, Voice, and omnichannel solutions to Japan for seamless business communication.
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GreenFlow AI Transforms Cannabis Retail with Smart Guidance

MartechView Editors -
GreenFlow AI blends AI, security, and real-time data to help cannabis retailers enhance customer trust, streamline operations, and provide expert product recommendations.
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EPAM, Baker Hughes Partner to Drive AI-Led Energy Innovation

MartechView Editors -
EPAM expands collaboration with Baker Hughes to revolutionize the energy sector with AI and digital transformation, enhancing efficiency and sustainability.
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UST and Experian Forge Strategic AI Partnership for Finance

MartechView Editors -
UST and Experian partner to accelerate AI-driven innovations in finance, combining AI technologies and data expertise to enhance products and decision-making.
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The Boda Group Acquires 40% Stake in Kaptive CX

MartechView Editors -
The Boda Group acquires a 40% stake in customer experience consultancy Kaptive CX, aiming to boost growth and enhance client retention strategies.
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Omnisend Study: 2024 Ecommerce Marketing Drives $1.4B

MartechView Editors -
Omnisend's 2024 study reveals $1.4B in sales driven by emails, SMS, and push notifications, highlighting the importance of first-party marketing channels for brands.
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