Heineken’s new WhatsApp bot turns rambling voice notes into free beer vouchers, encouraging users to stop recording and start meeting up in real life.
Horizon Media launches HorizonOS, an "open ecosystem" designed to favor human insight over the "closed loop" automation of major advertising holding companies.
As AI hype fades into 2026, experts warn that marketing's edge lies in judgment, governance, and proof—not flashy tools. Brands must adapt or risk irrelevance amid commoditized content and opaque discovery.
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
Uber’s new holiday ad tackles messy family moments and emotional travel as it doubles down on suburban riders—where value, convenience, and huge growth potential meet.
Czech startup Ranketta lands €1M to help brands track and boost visibility in AI search and AI shopping results—turning LLM recommendations into a measurable growth channel.
Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.
