After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.

For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.

From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.

Wikifarmer has raised $7.7 million to expand its AI-powered agricultural marketplace, aiming to digitize the full lifecycle of global food trade from pricing to payments.

Canto has expanded its DAM for Products platform with new Shopify and Amazon integrations, helping brands sync product assets and metadata across e-commerce channels automatically.

Zevia's new "Real Soda for Real Humans" campaign uses AI anxiety as a marketing foil, continuing a strategy that ties artificial intelligence to artificial ingredients.

Marriott Bonvoy's new "Where Gameday Checks In" campaign spotlights pregame rituals at its hotels, timed to March Madness and building toward the FIFA World Cup.

Super Bowl LX analysis shows tech ads underperformed others by 47%, highlighting why emotion, clarity and storytelling matter more than features.

The New Era of Shopping secures $1.4M in pre-seed funding to help brands optimize for AI assistants like ChatGPT and Gemini as shopping shifts toward agentic commerce.