Smartly Synapse is the new intelligent orchestration and memory layer behind Smartly's AI agents, turning campaign signals into coordinated marketing action.

DeepL has acquired San Francisco-based Mixhalo to add ultra-low-latency audio infrastructure for real-time translation of speech at large-scale live events.

Databricks' new agentic CDP unifies customer data, AI agents, and activation natively within the lakehouse, enabling 1:1 personalization at a billion scale.

Lunio CEO Nick Morley on why click fraud is the wrong frame, how AI automates bad decisions faster, and who benefits from the industry's silence.

DoubleVerify launches AI-powered brand suitability reporting for YouTube Audio Ads, giving advertisers greater transparency and control.

Sweep’s new cross-platform AI agent helps enterprises understand dependencies across Salesforce, Snowflake, and Data 360 before making changes.

Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.

Google unveils new AI-powered advertising tools designed for conversational search, agentic marketing and commerce experiences.

Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.