Stravito upgrades its AI Assistant with a Deep Research Agent designed to deliver fully sourced, analyst-level answers for strategic decisions.

Hostinger analysis of 66.7B bot interactions finds AI assistants expanding rapidly, even as companies block training bots and lose control of brand context.

Snap launches paid creator subscriptions as user growth slows, seeking steadier revenue beyond advertising in a crowded market.

iSpot launches SAGE, an AI platform built on proprietary ad data to help brands analyze creative performance and optimize video advertising ROI.

Five principles for making autonomous AI agents accountable in digital marketing—clear guardrails, orchestration, real-time decisions, measurement and human leadership.

Doceree’s Julius Ramirez on AI, privacy, partnerships, and why precision—not hype—will define the next era of healthcare marketing.

Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.

Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.

Crocs launches “Wonderfully Unordinary,” its first global brand platform in nearly a decade, aiming to highlight self-expression and real-world experiences.

Third article in a series argues that agentic GTM systems—built on real-time decisions, not static lists—are reshaping how B2B revenue teams operate.