As AI reshapes search and discovery, brands can no longer avoid comparisons. Visibility now depends on structured, comparative content built for generative engines.

Snowflake expands its partnership with Google Cloud, bringing Gemini AI models into Cortex AI for secure, governed enterprise intelligence at scale.

At CES 2026, PepsiCo unveiled a first-of-its-kind partnership with Siemens and NVIDIA to use AI-powered digital twins to redesign plants and supply chains.

Merchants say Amazon’s AI-powered “Buy For Me” tool listed their products without consent, raising concerns over brand control, data use, and reputational risk.

Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

Marketing’s biggest threat isn’t a lack of talent—it’s the "ghost signals" of flawed data. Discover why third-party intent is failing, how bot traffic is polluting your pipeline, and what it takes to stop sales from going rogue in the age of AI.

Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.

Salesforce acquires Informatica, unifying data, governance, and metadata to fuel safer, smarter, enterprise-scale AI agents across the Agentforce 360 platform.

Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.