Mountain Dew's latest campaign offers free drinks to anyone who enters the Mountain Time Zone, plus a chance to win a relocation package! Here's how they're leveraging data, nostalgia, and outdoor adventure.

Enter Vitaminwater's "Paint Your Rent" contest for a chance to win free rent and design services. Show off your creativity and embrace the #dopaminedecor trend.

Choice Hotels is shaking up its agency lineup to bolster brand awareness and target a wider audience, including Gen Z and millennials. The company is also exploring new revenue streams through a loyalty program-powered media network.

Pindrop's Pulse Inspect detects AI-generated speech in audio files with 99% accuracy, helping media outlets combat misinformation and protect their credibility.

Master the art of B2C marketing! Understand key differences between B2B and B2C, discover best practices and emerging trends to win over customers.

Independent websites are booming in the cross-border e-commerce landscape. Shoplazza's innovative platform empowers businesses to build and grow their online stores with ease, leveraging AI and advanced tools to thrive in the competitive market.

Google Search still reigns for finding local services, while TikTok leads the discovery of gift ideas, hair and makeup, and well-being.

Target's new campaign celebrates the joy of shopping with a nod to user-generated content and nostalgia. Target’s creative agency, Mythology, and Ibra Ake from London-based...

A new image generator relies on assets the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand...

A recent Lokker report states that an increasingly complex privacy landscape presents several challenges. Digital privacy efforts fail to protect consumers and marketers fully, especially...