Marriott Bonvoy's new "Where Gameday Checks In" campaign spotlights pregame rituals at its hotels, timed to March Madness and building toward the FIFA World Cup.

Zillow launches “Zillow for Warcraft,” a fantasy-themed microsite tied to World of Warcraft’s player housing debut, blending gaming and home exploration.

American Eagle debuts AE Creator Community, a rewards-driven program aimed at microinfluencers as retailers compete to win Gen Z and Gen Alpha on social media.

The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.

Applebee’s brings back its Date Night Pass, offering $600 in dining value for $100, as the chain leans on loyalty programs and social media to drive growth.

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

A new Media.net study shows that short-form video is no longer confined to TikTok and Reels. 90% of U.S. consumers are ready to watch it on news and publisher sites.

From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.

Omnisend finds U.S. shoppers plan to spend $80B this BFCM, using sales as smart savings amid inflation—discounts and free shipping still rule.

From Macy’s to Urban Outfitters, see how brands blend emotion, humor, and speed to drive holiday sales in a leaner 2025 market.