A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.

Smartly Synapse is the new intelligent orchestration and memory layer behind Smartly's AI agents, turning campaign signals into coordinated marketing action.

impact.com launches AI-powered partnership tools, creator storefronts and automation features to help brands scale growth and conversions.

Sprinklr acquires ViralMoment's AI video intelligence to help brands decode TikTok, Reels, and YouTube — not just written customer feedback.

RRD's Iridio platform expands into Reddit and LinkedIn, as new data shows that combining display and paid social drives 67% higher sales lift than social alone.

Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.

The cosmetics company that built its reputation on TikTok and mockumentaries is now restructuring the leadership behind its marketing engine.

The deodorant brand's latest Gen Z push asks young men to trade embarrassment for match tickets — and hopes the World Cup's social energy does the rest.

The company's biggest update of the year focuses on one question enterprises are increasingly asking: Can we actually trust what our AI is doing?