Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

With agencies racing to embed AI into their operations, Adobe is positioning itself as the infrastructure layer — and bringing most of the industry's major players along with it.

The deal gives advertisers something the industry has long lacked — an independent, unified measure of who is actually watching, and for how long.

For the first time, Google's decade-long dominance of digital advertising faces a concrete challenge — and eMarketer says the numbers tell the story.

Interest in Temu, Shein, and AliExpress is rising too — even as tariffs climb.

Brands are collecting more ecommerce data than ever — and acting on less of it. The gap between insight and execution is where market share is quietly being lost.

Aerie has partnered with Pamela Anderson to expand its pledge against AI-generated bodies in advertising — and challenge the rest of the industry to follow suit.

Zoox's purpose-built robotaxis are coming to the Uber app — Las Vegas this summer, Los Angeles by 2027. Amazon's autonomous vehicle bet just got a lot more visible.

Agencies are investing heavily in proprietary AI tools, but Gartner warns many may become obsolete as open-source platforms dominate enterprise AI.

The Trade Desk launches Ventura Ecosystem to open connected TV advertising, aiming to boost transparency, programmatic demand and CPMs.