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Monday, July 27, 2026

SHOWING RESULTS FOR:

Mercedes-Benz Taps Prime Video for NBA Campaign

Mercedes-Benz partners with Amazon Ads to launch NBA-themed Prime Video campaign, blending sports storytelling with luxury branding.

CommerceIQ Launches AI Agents for Retail Operations

CommerceIQ unveils AI agents for sales, content, shelf and retail media, helping brands automate ecommerce operations and scale optimization across thousands of SKUs.

Allegiant to Acquire Sun Country in $1.5B Deal

Allegiant agrees to buy Sun Country for $1.5B, creating a larger leisure airline with expanded routes, loyalty benefits, and $140M in expected synergies.

The Next Retail Advantage Is Smarter Inventory

As retail events stretch longer and demand comes in waves, brands learn that protecting availability—not cutting prices—is the real growth strategy for 2026.

CES 2026: The Year “Physical AI” Claimed the Real World

From LG’s CLOiD to agentic commerce, CES 2026 marked the end of AI as a chatbot and its birth as a physical neighbor—a Martechview analysis by our editors.

Roku and Nielsen: A Marriage of Big Data and Small Screens

Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.

Why 2025’s Sales Surges Left Retailers Short in 2026

Retail’s most significant events revealed a hard truth: promotions can’t convert demand without inventory—lessons for 2026 inside.

MartechView 2025 Contributors: Shaping the Future of Marketing

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

Can Cloud Curation Save the Open Internet?

As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.

Black Friday Online Sales Hit $11.8 Billion on AI Surge

Online spending surged 9.1% on Black Friday, reaching a record $11.8B. The jump was fueled by an 805% increase in traffic using AI-powered shopping assistants.

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