Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.

With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.

CommerceClarity raises €2.7M to transform messy product data into AI-ready retail fuel, slashing operational costs and boosting sales as e-commerce races into an agile future.

Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.

As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.

Omnisend finds U.S. shoppers plan to spend $80B this BFCM, using sales as smart savings amid inflation—discounts and free shipping still rule.

Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.

Netflix and AB InBev team up for multiyear campaigns, live events, and co-branded promotions—blending streaming, culture, and beer experiences worldwide.

As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.

Markup AI secures $27.5M to launch the first Content Guardian Agents, bringing trust, compliance, and control to enterprise-scale AI-generated content.