Betterment has launched a brand awareness campaign featuring professional athletes to target millennial investors and increase visibility.

Younger consumers have low trust in social media ads despite higher ad tolerance. Brands must create engaging, relevant content to build trust.

MadConnect's Snowflake Native App facilitates secure data transfer and integration between MarTech and AdTech platforms, maximizing your data's potential.

PayPal teams up with Will Ferrell for a hilarious ad showcasing its easy payment options and rewards program. Watch the ad on how to "pay with you everywhere."

Xero's new report reveals Singapore's growing trend towards digital payments, especially among younger generations. Learn how small businesses can adapt to these changing preferences.

The deal is the first since Barkley and OKRP merged in March to create a “big indie” agency. Barkley and OKRP’s merger in March was...

Contentful releases results from the Generative AI Professional Usage and Perception Survey and finds that enthusiasm for genAI is strong overall. Contentful, a leading composable...

Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests, and moments. The news from Captify and Magnite comes...

A survey shows that CTV advertising is the most effective digital channel, with marketers planning to increase spending due to its high sales impact...

Payment links are unique pay links that direct customers to a customized payment page to complete purchases or, in some instances, contribute to a...