Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests, and moments. The news from Captify and Magnite comes...

A survey shows that CTV advertising is the most effective digital channel, with marketers planning to increase spending due to its high sales impact...

Payment links are unique pay links that direct customers to a customized payment page to complete purchases or, in some instances, contribute to a...

Explore TodayPay’s groundbreaking concept of Refunds as a Service and its impact on financial behaviors. Learn about their tailored MarTech stack, data-driven personalization, and...

Decisions’ IPA platform removes the tedious task of developing code to create business workflows and connect applications and data for greater efficiencies. Decisions, a provider...

The company is growing partnership opportunities to prevent nearly 8 million pounds of product from landfills, providing a solution-facing circular economy. Rush ReCommerce, an end-to-end...

The company leveraged Innervate's sophisticated marketing automation capabilities to manage hundreds of diverse campaigns designed to build awareness and consideration of Zalando.

The partnership will help brands to level up their attribution and understand where they have headroom to grow, in order to achieve the best...

Consumers want brands to do more than just show what society is like right now. They want companies to help move society forward.  For example,...

Leading transportation platforms such as Uber, Lyft, and Beat leverage geotargeting, geofencing, and other cutting-edge technologies strategically to boost revenue and enhance brand visibility. Would...