Rob Hall has launched Parallel, a digital twin platform that introduces "Customer Suitability" to determine whether an ad actually resonates with the viewer.
Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.
Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.
Singapore's Adzymic unveils AgenX, an agentic ad platform that generates brand-compliant creatives autonomously — with Cathay Pacific among early adopters.
New TripleLift research finds 60% of advertisers have a centralized AI strategy, but fewer than 30% are confident in it — exposing a widening gap between ambition and reality.
Amplified's AttentionAI uses 50 billion human data points to forecast how audiences will engage with creative across platforms before a dollar of media budget is spent.
