adtech

Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

The ad industry has spent decades interrupting content. KERV.ai is making a calculated bet that the smarter play is to disappear into it.

As rivals chase the same milestone, Ford is staking its marketing moment on credibility over spectacle — and offering real discounts to back it up.

A new Shopify plugin promises merchants smarter ad targeting without ever leaving their store dashboard.

Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.

Built originally to monetize its own content, TriCoast Media has quietly become one of CTV advertising's more unconventional infrastructure plays.

As performance marketing fragments across platforms and channels, two of the industry's biggest players are betting that consolidation is the answer.

Programmatic out-of-home advertising has mostly focused on stationary screens. Now, Firefly and VIOOH are showing that moving displays should also be included.

Until now, fixing a broken programmatic campaign required manual checks across different platforms. With this new integration, the process is now automated and unified.

For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.