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Uber Eats Turns Super Bowl Ad Into Interactive App Play

MartechView Editors -
Uber Eats extends its Super Bowl campaign with an in-app experience that lets viewers remix its commercial, aiming to boost engagement beyond costly TV airtime.
Martech

CMOs Should Turn Calendars Into a Marketing Channel

Joep Leussink -
As search and social grow less reliable, digital calendars offer CMOs a permission-based, high-intent channel for timely engagement without cookies or costly ads.
Campaign Orchestration

Super Bowl 2026: When the Commercials Became Bigger Than the Game

Khushbu Raval -
The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.
News

Samsung Ads Expands Amazon DSP Deal Across Europe

MartechView Editors -
Samsung Ads opens programmatic access to Samsung TV Plus inventory in Europe through Amazon DSP, giving advertisers broader reach on one of the world’s largest CTV platforms.
News

Anthropic Targets OpenAI in Rare Super Bowl Ad Fight

MartechView Editors -
Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor
News

Inside Super Bowl LX: How Top Brands Played to Win

MartechView Editors -
From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
News

Newsletter Ads Surge as Brands Seek Measurable Results

MartechView Editors -
A new report from Paved finds newsletter advertising is accelerating in 2026, with higher revenue, wider reach, and growing advertiser confidence.
News

Chipotle Ad Takes Aim at Ultraprocessed Fast Food

MartechView Editors -
Chipotle launches a new TV campaign contrasting its fresh ingredients with factory-made fast food, reinforcing its long-running message of real, simple food.
Featured Posts

Part 3: Authority, Not Attention, Wins in 2026

Khushbu Raval -
If 2025 marked the end of AI as a differentiator, 2026 marks the end of the click as marketing’s organizing principle.
News

impact.com’s 2025 Surge Signals a Shift in Marketing Power

MartechView Editors -
impact.com posts record growth in 2025 as brands move from ads to partnerships, fueled by creators, AI innovation, and global expansion.
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