adtech

For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.

With agencies racing to embed AI into their operations, Adobe is positioning itself as the infrastructure layer — and bringing most of the industry's major players along with it.

The deal gives advertisers something the industry has long lacked — an independent, unified measure of who is actually watching, and for how long.

As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.

The deal puts permissioned transaction data at the heart of ad activation — and an early retail campaign claims $3.1 million in attributable sales as proof of concept.

For the first time, Google's decade-long dominance of digital advertising faces a concrete challenge — and eMarketer says the numbers tell the story.

As traditional identifiers fragment across the open web, the partnership offers advertisers a privacy-safe path to household-level audience reach.

Aerie has partnered with Pamela Anderson to expand its pledge against AI-generated bodies in advertising — and challenge the rest of the industry to follow suit.

OpenAI has appointed David Dugan, a former Meta ad executive, as VP of global ad solutions, signaling a serious push into advertising beyond subscriptions.

A new LoopMe survey finds just 30% of Americans plan to watch the 2026 World Cup — but those who do are highly engaged and more likely to notice and remember sponsor ads.