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Madhive Appoints New Revenue and Operations Chiefs

MartechView Editors -
Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.
News

Limelight Unveils Tool to Triple Programmatic Ad Revenue

MartechView Editors -
Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.
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StackAdapt Report: AI and Simplicity Separate Winners

MartechView Editors -
StackAdapt’s 2026 report finds marketers who unify channels, consolidate tech, and apply AI pragmatically are pulling ahead in programmatic advertising.
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Brand Metrics Brings Interactive CTV Measurement to CES

MartechView Editors -
Brand Metrics unveiled SDK-free interactive CTV measurement at CES, signaling a shift toward scalable, real-world brand measurement on connected TV.
News

Dentsu Unveils Unified Data and Technology Platform in India

MartechView Editors -
Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.
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CES 2026: Amazon Makes Its Case as a New Power Player in TV

MartechView Editors -
At CES, Amazon pitches advertisers on its ability to deliver reach, data and full-funnel results beyond traditional television.
News

Roku Embraces Outcome-Based Ads With iSpot Integration

MartechView Editors -
Roku becomes the first major streaming publisher to optimize ads directly on outcomes, deepening its partnership with iSpot to drive measurable ROI for brands.
News

Viant, iHeartMedia Unite to Bring Audio Fully Programmatic

MartechView Editors -
Viant integrates with iHeartMedia to extend AI-powered, addressable programmatic advertising across podcasts, streaming audio, and broadcast radio.
Adtech

Will AdCP Be Advertising’s Next Great Standard?

Bob Walczak -
AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?
Adtech

Can Cloud Curation Save the Open Internet?

Filippo Gramigna -
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
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