Publicis Groupe is acquiring data collaboration platform LiveRamp for $2.2 billion, betting that proprietary data co-creation is the next frontier of AI-driven marketing.
As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.
Stephanie Parry succeeds Nick Fettiplace as Jellyfish's UK&I Managing Director, bringing client leadership experience from Mindshare, WPP, and three years at the agency.
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.
