adtech

Publicis Groupe has acquired AdgeAI, an AI-powered creative measurement platform, to give brands real-time insight into what content works and why — before they scale it.

Benjamin Moore's latest "See The Love" campaign follows two siblings from childhood to adulthood, shot on 35mm film to sell the one quality paint rarely advertises: longevity.

Ford returns to Formula 1 with Red Bull Racing and launches a storytelling ad campaign on Apple TV linking racing innovation to consumer vehicles.

Agencies are investing heavily in proprietary AI tools, but Gartner warns many may become obsolete as open-source platforms dominate enterprise AI.

Vudoo partners with PubMatic to enable shoppable ads across premium programmatic inventory, linking engagement directly to purchases across screens.

The Trade Desk launches Ventura Ecosystem to open connected TV advertising, aiming to boost transparency, programmatic demand and CPMs.

Onetag acquires Aryel to combine premium inventory, immersive ad formats and AI decisioning into a self-serve platform for outcome-driven programmatic advertising.

Digital Remedy launches Echo, a unified platform designed to measure cross-channel media performance and reduce fragmented attribution reporting.

iSpot launches SAGE, an AI platform built on proprietary ad data to help brands analyze creative performance and optimize video advertising ROI.

As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.