13.8 C
Casper
Thursday, April 23, 2026
type here...
- Advertisement -spot_img

TAG

adtech

Campaign Orchestration

Big Spikes, Small Truths: The Myth of Promo-Day Performance

Maor Sadra -
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Campaign Orchestration

Black Friday Speed Demands AI, Not Dashboards

Guru Hariharan -
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
Adtech

Digital Omnibus: The EU’s Bold Move to Rewrite the AdTech Rulebook

Khushbu Raval -
Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.
Adtech

Is Advertising Finally Trading Hype for Clarity?

Mateusz Jędrocha (MJ) -
At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.
News

Globant Unites Marketing Power Under GUT Network

MartechView Editors -
Globant consolidates its global marketing and ad services under GUT Network, expanding reach with new offices and AI-driven creative capabilities.
News

AdRoll Sees Surge in Experian Audience Adoption

MartechView Editors -
Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.
Adtech

Adtech’s New Secret Weapon: The IP Signal

Ross Lewis -
With cookies fading and fraud rising, adtech is rebuilding trust on a new foundation — verified IP intelligence that defends every impression.
News

Zoomd Partners with E2 to Power Sportsbook Growth

MartechView Editors -
Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
News

WPP Unveils Open Pro: AI Marketing for Every Brand

MartechView Editors -
WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.
News

DPG Media Expands Brand Lift Measurement with AI

MartechView Editors -
DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
1...456...31Page 5 of 31

Latest news

- Advertisement -spot_img

MartechView is the media platform owned by Vibe Media Corporation. The brand, logo and its content is copyright. All rights reserved. Redistribution or reproduction in part or all of the content in any form is subject to terms and conditions. While sharing, quoting and using the data from the website, users must acknowledge MartechView as the source of the material. For more details read our Privacy Policy.

Quick Links

Popular Category

Editor's Picks