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Particular Audience Debuts Automated Ad Set Builder

MartechView Editors -
Particular Audience unveils the first Automated Ad Set Builder for Retail Media, enabling one-click AI-powered campaign creation across all ad types and formats.
News

DoubleVerify Expands Microsoft Ad Measurement

MartechView Editors -
DoubleVerify extends integration with Microsoft Advertising, adding Audience ad measurement and DV Campaign Automator to boost transparency and efficiency.
News

Perplexity Pauses Ads to Rethink Monetization

MartechView Editors -
Perplexity halts new ad partnerships to refine its AI search experience, shifting focus from ad scaling to a more thoughtful, user-first monetization model.
Adtech

The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

Christopher Morse -
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
Adtech

The Canaries of Marketing’s AI Revolution

Ted McNulty -
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
News

Publica Powers Samsung Ads for Superior CTV Revenue

MartechView Editors -
Publica and Samsung Ads expand partnership, enhancing CTV ad experience, boosting revenue, and delivering seamless streaming for 88M+ users.
News

Digital Identity Adapts as Alternatives Surge in 2025

MartechView Editors -
ID5’s 2025 report shows 91% adoption of alternative IDs as advertisers embrace diverse strategies to tackle fragmentation and CTV challenges.
News

Netflix and AB InBev Toast to Global Partnership

MartechView Editors -
Netflix and AB InBev team up for multiyear campaigns, live events, and co-branded promotions—blending streaming, culture, and beer experiences worldwide.
News

Amazon Expands Ads Platform with No-Code Tools for SMBs

MartechView Editors -
Amazon’s latest update broadens its ad platform, letting SMBs leverage first-party data and shopping signals with no-code tools for smarter campaigns.
News

OpenX Automates Discounts for Agencies, Boosting ROI

MartechView Editors -
OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.
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