adtech

Uber Eats extends its Super Bowl campaign with an in-app experience that lets viewers remix its commercial, aiming to boost engagement beyond costly TV airtime.

As search and social grow less reliable, digital calendars offer CMOs a permission-based, high-intent channel for timely engagement without cookies or costly ads.

The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.

Samsung Ads opens programmatic access to Samsung TV Plus inventory in Europe through Amazon DSP, giving advertisers broader reach on one of the world’s largest CTV platforms.

Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor

From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.

A new report from Paved finds newsletter advertising is accelerating in 2026, with higher revenue, wider reach, and growing advertiser confidence.

Chipotle launches a new TV campaign contrasting its fresh ingredients with factory-made fast food, reinforcing its long-running message of real, simple food.

If 2025 marked the end of AI as a differentiator, 2026 marks the end of the click as marketing’s organizing principle.

impact.com posts record growth in 2025 as brands move from ads to partnerships, fueled by creators, AI innovation, and global expansion.