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AI and Machine Learning in Marketing

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The Organizations That Survive Disruption Never Had to Recover From It

Khushbu Raval -
Giovanna B. Questioni has reshaped brands across three continents. Her message to leaders navigating disruption: the future belongs not to the fastest, but to the most coherent.
Adtech

SEO Is Not Dead. But It No Longer Works Alone.

Stamatis Astra -
In the zero-click era, ranking on Google is no longer enough. The question is whether AI will reference you at all.
News

Yuno Unveils AI Agent to Automate Payment Operations

MartechView Editors -
The financial infrastructure startup says its new tool can catch transaction failures and routing inefficiencies that human teams routinely miss — and fix them without waiting to be asked.
News

SurveyMonkey Can Now Text Your Customers for You

MartechView Editors -
A new SMS integration with Salesforce automates feedback collection at the moment it's most likely to land.
News

HubSpot Now Charges Only When Its AI Actually Works

MartechView Editors -
A new pricing model for two Breeze AI agents ties costs directly to results—a notable shift in how enterprise software charges for artificial intelligence.
News

Salesforce Pushes Slackbot to Be the Hub of Enterprise AI

MartechView Editors -
Salesforce unveiled new Slackbot features to make Slack the central interface for enterprise AI, including automated meeting notes, cross-app context, and reusable workflows.
News

SAP Buys Reltio to Fix the Data Problem Undermining AI

MartechView Editors -
SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.
News

Macy’s AI Chatbot Is Making Shoppers Spend Five Times More

MartechView Editors -
Macy's 'Ask Macy's' chatbot, powered by Google Gemini, is driving shoppers to spend nearly five times more than those who don't use it — a rare early win for retail AI.
News

Europe Launches Its Own Office Suite to Break US Dependence

MartechView Editors -
A group of European tech firms unveils Euro-Office, an open-source Microsoft Office alternative built for digital sovereignty, with a summer release planned.
News

Apple Hires Google’s AI Veteran to Market a New Siri

MartechView Editors -
Apple has hired Lilian Rincon, formerly of Google, as VP of product marketing for AI — a signal of how seriously the company is treating its Siri rebuild this year.
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