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Saturday, October 31, 2026

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AI and Machine Learning in Marketing

What Separates a Big Holiday Season From a Good One?

Prime Day 2026 posted record revenue while margins shrank, and Turkey 5 spread demand across more days than anyone planned for. Six retail thought leaders answer the question from different angles. They agree that the season is decided away from the peak.

Stravito and Langston Team Up on AI Consumer Personas

Stravito and Langston will pair AI Personas with 24 Life Lenses consumer segments, enabling brands to question research-based profiles in plain language.

10Fold Launches MetricsMatter 5.0 to Track AI Visibility

10Fold's MetricsMatter 5.0 unifies media, social, competitive and AI data, tracking brand visibility across five AI platforms for B2B marketers.

Adobe Adds Hands-On Editing Controls to Its ChatGPT Plug-In

Adobe's ChatGPT plug-in now lets users fine-tune images, designs and PDFs with interactive side-panel controls, rolling out globally on web and app.

Salesforce to Buy AI Research Startup Listen Labs

Salesforce agreed to acquire AI customer research startup Listen Labs. Price undisclosed; Business Insider earlier reported about $2 billion.

Estonia’s bilt.me Raises $700K to Build Native Apps With AI

Estonian startup bilt.me raised $700,000 in pre-seed funding to expand its AI agent that builds native iOS and Android apps. It has passed $100,000 in ARR.

Autonomous AI Fails Without a Real-Time CDP Memory Layer

Why AI agents fail in production isn't the model — it's stale customer data. A CMO's guide to real-time CDPs as AI's memory and guardrail layer.

Stravito Launches MCP Server to Bring Research Into AI Tools

Stravito launched an MCP Server that connects a company's own consumer research to AI tools such as ChatGPT, Claude and Copilot, with cited, read-only answers.

Adobe Forecasts $275.1 Billion in Holiday Online Sales

Adobe expects U.S. online holiday sales to reach $275.1 billion, up 6.7%, with Cyber Monday at $15.1 billion and Black Friday growing faster.

Websites Aren’t Dead: Consumers Still Trust Them Over AI

A new Kinsta report finds consumers use AI to research but still turn to company websites to verify information before buying.

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