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AI and Machine Learning in Marketing

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Salesforce to Acquire Contentful in AI Content Push

MartechView Editors -
Salesforce plans to acquire Contentful, adding a native content layer to Agentforce and Customer 360 to power AI-driven customer experiences.
Adtech

Is AI About to Make Media Buying an Endless Experiment?

Greg Collison -
Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.
Martech

Brands Are Making ‘No AI’ Their Biggest Selling Point

Khushbu Raval -
From Starbucks retiring its NomadGo inventory AI to Dove's pledge against AI-generated images, brands are discovering that the most powerful marketing move in 2026 is being visibly, defiantly human.
News

Sprinklr Buys ViralMoment to Read Video Like Text

MartechView Editors -
Sprinklr acquires ViralMoment's AI video intelligence to help brands decode TikTok, Reels, and YouTube — not just written customer feedback.
News

Kopa.ai Raises €2M to Give E-commerce Teams an AI Operator

MartechView Editors -
Kopa.ai lands €2M seed funding to build an agentic AI platform that runs e-commerce operations — from campaigns to inventory — autonomously.
News

Adzymic Launches AI Agent to Automate Ad Creation at Scale

MartechView Editors -
Singapore's Adzymic unveils AgenX, an agentic ad platform that generates brand-compliant creatives autonomously — with Cathay Pacific among early adopters.
Martech

Why the CMO Now Owns the Privacy Problem

Tilman Harmeling -
Data consent has moved off the legal team's desk and onto the CMO's desk. In the age of AI, how brands handle data is their brand strategy.
News

Madhive Expands Maverick AI for Local Ad Buying

MartechView Editors -
Madhive launches Maverick AI agents to automate planning, activation, and optimization for local advertising campaigns at scale.
News

Google Rebuilds Advertising for the AI Search Era

MartechView Editors -
Google unveils new AI-powered advertising tools designed for conversational search, agentic marketing and commerce experiences.
Martech

Are Brands Losing Credibility in the AI Era?

Daniela Bartoli -
As AI floods the internet with low-cost content, PR and marketing teams are being forced to rebuild trust through authenticity and transparency.
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