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AI and Machine Learning in Marketing

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Rain Launches Coalition to Shape Rules for AI Payments

MartechView Editors -
Rain has formed the Agentic Payments Alliance with Visa, Mastercard, Circle and 20-plus others to help set standards for AI agent commerce.
News

IAB Releases Version 2 of Its AI Disclosure Framework

MartechView Editors -
IAB has released Version 2 of its AI disclosure framework, offering advertisers a shared standard as U.S., EU and Asian regulators tighten rules.
Loyalty

When AI Agents Do the Shopping, Who Wins Loyalty?

Denise Holt -
As AI assistants start booking and buying on customers' behalf, loyalty programs invisible to them risk losing every deal without ever knowing it.
News

SurveyMonkey Launches Feedback Plugin Inside ChatGPT

MartechView Editors -
SurveyMonkey's new ChatGPT plugin lets teams create surveys, analyze responses, and surface real feedback data without leaving the chat.
News

Klaviyo Opens Asia Headquarters in Singapore Amid AI Shift

MartechView Editors -
Klaviyo has opened its Asia headquarters in Singapore, backed by new research showing AI is already reshaping how shoppers there buy and browse.
News

Acoustic Launches AI That Flags Revenue Before You Ask

MartechView Editors -
Acoustic AI continuously scans live customer behavior to surface revenue opportunities and build campaigns — before they show up in your reports.
People

Talkdesk’s Munil Shah on Why “Humans vs. AI” Is the Wrong Fight

Khushbu Raval -
Munil Shah, Talkdesk's Product Chief on separating real agentic AI from marketing, the hybrid workforce, obsolete CX metrics, and shared accountability for AI decisions.
Martech

Too Much Data. Not Enough “Why.”

Lydia Bode -
AI-powered conversation intelligence is helping marketers move past what happened to why customers didn't buy — and what to do about it.
News

Certinia Acquires Moonnox to Expand AI-Native Services

MartechView Editors -
Certinia acquires Moonnox, adding AI agents that automate proposals, SOWs, and status updates, aiming to free consultants from admin work at scale.
News

Brunner Acquires AI Creative Analytics Firm AdSkate

MartechView Editors -
Pittsburgh agency Brunner acquires AdSkate, an AI-powered creative analytics platform, to help clients understand not just what ads work, but why.
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