AI and Machine Learning in Marketing

Bloomreach's new Sidekick extension lets Shopify merchants ask plain-language questions about search rankings directly within their admin panel.

Salesforce will acquire Fin, formerly Intercom, for approximately $3.6 billion, adding its customer service AI agent technology to Agentforce.

Fox Corp. will acquire Roku for $160 per share, combining Fox's content and Tubi with Roku's connected TV platform and 100 million households.

Bloomreach is a launch partner for Databricks CustomerLake, connecting its Loomi marketing agent to unified, governed customer data for personalization.

TreviPay's CMO Allen Bonde makes the case that payment experience is the most underutilised loyalty lever in B2B — and why marketers should own it.

Sinch's AI-powered Expected Cliché Tracker ranks all 48 World Cup managers by how often they reach for tired football phrases under pressure.

Organic traffic is falling not because websites are broken — but because buyers have already left for ChatGPT, Claude, and Gemini.

impact.com launches AI-powered partnership tools, creator storefronts and automation features to help brands scale growth and conversions.

Fast Simon launches AI-powered personalization for Shopify brands, helping merchandisers boost conversions, engagement and revenue.

DoubleVerify launches AI-powered brand suitability reporting for YouTube Audio Ads, giving advertisers greater transparency and control.