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AI and Machine Learning in Marketing

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Adlyse Pairs AI Agents With Humans to Run Ad Campaigns

MartechView Editors -
Adlyse CEO Anna Stepura on how AI agents and humans can share control of paid media, cutting manual work while keeping approval with people.
Campaign Orchestration

Your Next Best Customer Might Already Be in the Data

April Miller -
A practical guide to using predictive AI in marketing — forecasting behavior, prioritizing leads and personalizing campaigns before launch.
Adtech

In Agentic Advertising, the Bottleneck Is Data, Not AI

Kenneth Rona -
Smarter ad-buying agents won't matter without richer inventory data. Here's what publishers need to prove before agents can trust it.
News

Zero Raises $10.3M to Challenge Salesforce, HubSpot

MartechView Editors -
Finnish startup Zero raised $10.3 million to build an AI system it says can replace Salesforce, HubSpot and the broader CRM stack.
News

Optimizely Launches Purpose-Built AI Models for Marketers

MartechView Editors -
The company says its post-trained models cut AI costs by 10 times while matching frontier-level quality for marketing tasks.
News

AI Wins Shoppers, but AI-Made Ads Turn Them Off

MartechView Editors -
A new Net Conversion survey finds 54% of consumers trust brands less when ads look AI-made, even as most use AI to research purchases.
Martech

Why AI-Informed Marketing Needs a New Set of Rules

Juan Baron -
Marketing has more AI-driven insight than ever, but not more trust. Why governance — not data volume — is now the real competitive edge.
People

Delight.ai’s John Kim on Building an AI That Remembers

Khushbu Raval -
Delight.ai's John Kim on the line between an AI that delights and one that feels like surveillance — and how Trust OS keeps agents in check.
News

SurveyMonkey Redesigns Platform Around AI-Native Feedback

MartechView Editors -
SurveyMonkey has launched a redesigned platform with conversational AI survey-building, new HR integrations, and connectors for Claude, ChatGPT and Gemini.
News

Salesforce and Anthropic Launch ‘Claudeforce’ Deal

MartechView Editors -
Salesforce and Anthropic have expanded their partnership with Claudeforce, embedding Claude's reasoning directly into Salesforce's CRM data and workflows.
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