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AI and Machine Learning in Marketing

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Topsort Raises $20M For Cookieless Ad Revolution

MartechView Editors -
This funding round elevates Topsort’s mission to accelerate the clean advertising revolution using AI and new-age machine learning technology. Artificial intelligence and machine learning-based technology...
Martech

Brand Profile: CleverTap – The Platform For Any Mobile App

Khushbu Raval -
CleverTap uses AI to personalize experiences across channels, helping businesses like Domino's and Sony boost engagement and revenue. Learn how they rose from a...
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Improvado Partners with SXSW

MartechView Editors -
The strategic collaboration marks a significant step in revolutionizing how large consumer brands integrate, analyze, attribute, and extract insights from large marketing datasets. Improvado, an...
Featured Posts

Using AI and Data to Personalize, Not Invade

Khushbu Raval -
Marie-Lou Penin, Head of Marketing at DanAds, discusses her journey in global marketing, DanAds' recent achievements, and the evolving landscape of advertising strategies. Marie-Lou Penin...
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Pega Introduces GenAI Blueprint

MartechView Editors -
Pega GenAI Blueprint empowers business leaders to transform app ideas into interactive ‘application blueprints’ easily understood and collaborated on by all stakeholders. Pegasystems Inc., an...
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DiGGrowth Launch GenAI Marketing Data Assistant

MartechView Editors -
DiGGi-GPT is a genAI powerhouse that is primed to assist marketers in deciphering insights from their marketing data, optimizing campaigns, and making data-driven decisions.  DiGGrowth...
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Yambo Revolutionizes Interactive Marketing with Gaming Patent

MartechView Editors -
Yambo aims to integrate Apple's visionary approach to virtual reality (VR) and OpenAI’s ambition for artificial intelligence (AI) in gamification, delivering unparalleled interactive experiences...
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Inuvo Introduces AI Capabilities for Precision Marketing

MartechView Editors -
Unlike LLM chatbots, IntentKey is purpose-built to model audiences for advertising, further revolutionizing precision marketing.  Inuvo, Inc., a marketing technology provider powered by artificial intelligence...
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AiAdvertising Partners with Brinx TV

MartechView Editors -
Brinx.TV’s platform lets viewers directly interact with and purchase products, merging advertising with immediate consumer action, providing a seamless content-commerce experience. AiAdvertising, a provider of AI-powered...
Adtech

From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024

Greg Kihlstrom -
AI buzz continues, but 2024 shifts focus from playful exploration to tangible results. Join us as we delve into "The Great Reconciliation": standardizing tools, integrating AI into processes, and demanding proven ROI.
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