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AI and Machine Learning in Marketing

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Meta’s New Tools Address Marketers’ AI Concerns

MartechView Editors -
A new image generator relies on assets the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand...
News

Hugo Boss Launches Boss House Bali Virtual Experience

MartechView Editors -
The brand’s digital experience for the release of its spring-summer 2024 collection mimics its in-person luxury resort based in Bali. Hugo Boss launched its virtual...
News

Dynatrace Expands Go-to-Market Partnership with Google Cloud

MartechView Editors -
Dynatrace and Google Cloud expand partnerships to simplify cloud observability and security for businesses on their digital transformation journey. This collaboration offers businesses a...
People

The Top 10 CMOs Shaping the Texas Business Landscape

Khushbu Raval -
Uncover the top 10 CMOs leading the Texas business charge! These marketing mavericks are pushing boundaries, using data and tech to craft innovative campaigns...
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Meta Adopts AI Principles to Fight CSAM Content

MartechView Editors -
Meta joins the "Safety by Design" program, pledging to combat the misuse of generative AI tools for child exploitation by adopting AI development principles....
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Adobe Charts the Future of Creativity and AI at MAX London

MartechView Editors -
Adobe releases new Photoshop (beta) with advanced generative AI features, including Generate Image and Generative Fill with Reference Image. Adobe is taking MAX, the world's...
News

Advanced BI Tools Aim to Democratize Data Science in Brazil

MartechView Editors -
A new ISG report says data governance platforms in Brazil are becoming user-friendly. They use natural language interfaces and self-service features to empower "citizen...
News

Sullivan on Comp Launches ChatSOC: Chatbot for CA Workers’ Comp Pros

MartechView Editors -
Struggling to navigate California's workers' compensation law? ChatSOC, a new AI assistant from Sullivan on Comp, offers instant answers and streamlines workflows for legal...
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Management Buys into AI Hype, Yet Organizational Readiness Lags: IFS

MartechView Editors -
IFS-commissioned research shows value creation lags behind AI promise without the right planning and application. New research from IFS, the global cloud enterprise software company, has...
Campaign Orchestration

StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art

MartechView Editors -
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
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