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AI and Machine Learning in Marketing

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Firstsource, Sanas Partner for AI-Driven CX Boost

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Firstsource teams with Sanas to deploy real-time accent translation, enhancing global customer conversations and agent performance with AI-powered clarity.
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OpenX Launches AI Suite to Boost Ad Performance

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OpenX unveils Results by OpenX™, an AI-powered curation suite using machine learning to improve ad outcomes, boost efficiency, and enable cookieless targeting.
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Contentsquare Launches AI Suite ‘Sense’ for UX Insights

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Contentsquare unveils Sense, an AI suite that automates analytics, accelerates insights, and boosts UX across web and mobile. No clicks, just smart action.
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CMOs Lean on AI to Do More With Less in 2025

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Despite tight budgets, CMOs are using generative AI to boost efficiency and cut agency costs—signaling shifts across the marketing and ad services landscape.
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Cordoniq Integrates Qwen3 for Smarter Live Collaboration

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Cordoniq integrates Alibaba’s Qwen3 AI to deliver secure, real-time, multimodal collaboration with enhanced insights, faster decisions, and rich engagement.
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SpotOn Unveils Practical AI for Restaurant Success

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SpotOn launches powerful, intuitive AI tools to help restaurants boost margins, cut costs, and simplify decisions, debuting new tech at the 2025 NRA Show.
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Siteimprove Launches Unified AI SEO Suite

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Siteimprove’s new AI SEO Suite unifies content, SEO, and keyword strategy to boost ROI, align teams, and drive smarter digital marketing decisions.
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Aarki Launches Encore, AI-Powered Mobile Growth Platform

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Aarki unveils Encore, a privacy-first, full-funnel ML platform for smarter user acquisition, retargeting, and SKAN 4-ready optimization on iOS and Android.
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GenAI Hinders Marketers’ Sustainability Goals

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42% of top marketers say GenAI use blocks sustainability, while 95% prioritize eco credentials in partners, finds 51toCarbonZero’s new benchmark report.
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CTV Ad Growth Surges, But Fraud and Waste Persist

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DoubleVerify reports 66% CTV ad growth in 2024, but transparency gaps, bot fraud, and “TV Off” issues cost advertisers millions in wasted spend.
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