Miva launches Vexture, a new AI-powered search tool that understands customer intent. The platform aims to eliminate dead-end searches and boost conversions.
Jivox's new platform, DaVinci Commerce, powers AI-native ads that use agentic shopping to guide a user's purchase, creating a direct creative-to-sale connection.
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.