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AI and Machine Learning in Marketing

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Liftoff Gains General Atlantic as New Investor

MartechView Editors -
General Atlantic acquires a minority stake in Liftoff, while Blackstone remains the majority owner, supporting Liftoff’s AI-driven growth in the mobile app economy.
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LandingAI, Snowflake Partner on Auto Visual AI

MartechView Editors -
LandingAI and Snowflake team up to bring Visual AI to auto manufacturing, enhancing defect detection, claims, and quality control via the AI Data Cloud.
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’25 MarTech: Consolidation and AI Takeover

Khushbu Raval -
Scott Brinker and Frans Riemersma's 2025 MarTech report deep dive + expert views on AI, data, and the evolving landscape from Hightouch, GrowthLoop, SAS, Progress, MetaRouter, & MoEngage.
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Visa Bets Big on AI Commerce, Unveils New Partnerships and Innovations

Khushbu Raval -
At Global Product Drop, Visa unveiled AI-powered commerce initiatives and stablecoin partnerships with Bridge, Baanx, Rain, and Flex Credential expansion.
People

“Your Brand Is What Barbara Says It Is”: Liz Carter on the Feedback-Fueled Future of Marketing

Khushbu Raval -
Reputation CMO Liz Carter explains why brand perception now lives in reviews and social media, how AI transforms voice-of-the-customer strategies, and what it takes to turn feedback into ROI-driving action.
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IntelePeer Unveils Next-Gen Voice AI for Real-Time CX

MartechView Editors -
IntelePeer launches next-gen voice AI with record-low latency, real-time speech processing, and enhanced customer experience for smarter, faster conversations.
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FirstHive and Infogain Partner to Elevate CX with AI

MartechView Editors -
FirstHive and Infogain team up to deliver AI-powered customer data solutions, driving hyper-personalized experiences and boosting engagement for enterprises.
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Spendesk Partners with Dust for Secure AI Assistants

MartechView Editors -
Spendesk teams up with Dust to roll out secure, tailored AI assistants, enhancing productivity while ensuring compliance with European and UK data regulations.
Martech

Marketing Trends Shaping a Smarter Future

Khushbu Raval -
Discover how AI, responsible marketing, composable data, and co-creation redefine the marketing landscape for stronger growth and customer loyalty.
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Zappi Launches AI Agents for Product Concept Creation

MartechView Editors -
Zappi unveils AI Concept Creation Agents to help brands turn early ideas into tested product concepts—fast, secure, and powered by data-driven insights.
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