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AI and Machine Learning in Marketing

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Dropbox and NVIDIA Partner for Personalized Generative AI

MartechView Editors -
Dropbox plans to leverage NVIDIA’s AI Foundry to build custom models and improve AI-powered knowledge work with Dropbox Dash Universal Search Tool and Dropbox...
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CivicScience Addresses Generative AI Trust with New Consumer Insights

MartechView Editors -
Large language models (LLMs), which underpin systems such as OpenAI's ChatGPT and Google's Bard, can often suffer from hallucinations, spouting credible fiction that is...
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Fusion92 Announces Acquisition of TRAK Data

MartechView Editors -
The union enhances Fusion92's data offerings with robust AI and machine-learning capabilities Marketing Transformation Partner Fusion92 is announcing the acquisition of TRAK Data, a software...
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CallTrackingMetrics Deepens Zoom Integration and Launches LeadReactor

MartechView Editors -
The updated Zoom integration allows users to manage Zoom calls alongside other communication channels in one central hub, leveraging AI-powered tools for immediate insights. CallTrackingMetrics,...
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Microsoft Adds Copilot Capabilities in Dynamics 365

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Microsoft Copilot for Service and Sales revolutionizes customer experiences by providing AI-guided answers and personalized resources. At its annual Ignite conference in Seattle, Microsoft introduced...
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Salesforce Adds AI-Powered Innovations to Sales Cloud

MartechView Editors -
From AI-powered call summarization to generative AI-driven Sales Email, these tools enhance seller productivity. Salesforce launched artificial intelligence and data innovations in Sales Cloud, including...
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New York’s Top 20 CMOs: Spearheading Martech Strategies in Leading Brands

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Explore the forefront of martech in New York City with the Top 20 CMOs from reputed brands, shaping excellence in every marketing strategy.
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SproutLoud Adds AI to Its Brand-to-Local Marketing Platform

MartechView Editors -
Generative AI in SproutLoud will reduce training cycles and increase productivity for brand-to-local co-marketing efforts. SproutLoud, a provider of distributed marketing, has added generative artificial...
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Gong Integrates with G2

MartechView Editors -
With this integration, G2 and Gong customers with access to Gong Deals and/or Engage can identify revenue opportunities among the 80 million people who...
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LinkedIn Adds Account IQ and Relationship Map to Sales Navigator

MartechView Editors -
Relationship Map is a flexible, shareable, visual representation of buyer circle hierarchies, built by reps to help them track all the spheres of influence...
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