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AI and Machine Learning in Marketing

ServiceNow and Microsoft Expand Alliance: AI Collaboration

New ServiceNow Now Assist and Microsoft Copilot integration bring the power of two generative AI assistants into one seamless enterprise experience. ServiceNow and Microsoft Corp. have...

TikTok Bolsters Publisher Ads Tied to Trending Content and Events

Despite the threat of a ban, the app is moving ahead with a NewFronts showcase focused on contextual advertising. TikTok’s NewFronts pitch this year focuses...

Meta’s New Tools Address Marketers’ AI Concerns

A new image generator relies on assets the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand...

Hugo Boss Launches Boss House Bali Virtual Experience

The brand’s digital experience for the release of its spring-summer 2024 collection mimics its in-person luxury resort based in Bali. Hugo Boss launched its virtual...

Dynatrace Expands Go-to-Market Partnership with Google Cloud

Dynatrace and Google Cloud expand partnerships to simplify cloud observability and security for businesses on their digital transformation journey. This collaboration offers businesses a...

The Top 10 CMOs Shaping the Texas Business Landscape

Uncover the top 10 CMOs leading the Texas business charge! These marketing mavericks are pushing boundaries, using data and tech to craft innovative campaigns...

Meta Adopts AI Principles to Fight CSAM Content

Meta joins the "Safety by Design" program, pledging to combat the misuse of generative AI tools for child exploitation by adopting AI development principles....

Adobe Charts the Future of Creativity and AI at MAX London

Adobe releases new Photoshop (beta) with advanced generative AI features, including Generate Image and Generative Fill with Reference Image. Adobe is taking MAX, the world's...

Advanced BI Tools Aim to Democratize Data Science in Brazil

A new ISG report says data governance platforms in Brazil are becoming user-friendly. They use natural language interfaces and self-service features to empower "citizen...

Sullivan on Comp Launches ChatSOC: Chatbot for CA Workers’ Comp Pros

Struggling to navigate California's workers' compensation law? ChatSOC, a new AI assistant from Sullivan on Comp, offers instant answers and streamlines workflows for legal...

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