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AI and Machine Learning in Marketing

StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art

StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.

How Predictive AI is Transforming the Retail Industry

Retailers are on the cusp of achieving true one-to-one personalization with predictive AI. This article explores how AI can deliver relevant content, boost customer...

Marketers Utilize Technology to Integrate Print and Digital Strategies

The report reveals that 32% of marketers use AI, and 31% plan to use the technology to support print marketing. A study released by R.R....

Cloud Next ’24: Google Cloud, Mercedes-Benz Deepen AI Partnership

Google Cloud AI technologies to propel customer-facing use cases across E-commerce, customer service, and marketing. Cloud Next '24, LAS VEGAS — Google Cloud announced an expansion...

Cloud Next ’24: Google Gemini Chatbots for Customer Service Are Coming Soon

Best Buy, IHG Hotels, and other companies are making their Gemini-powered chatbots. More and more companies are deploying AI-powered chatbots to deal with basic customer...

AI Will Breathe New Life Into Market Research

AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research. AI is revolutionizing the field...

Reminder – Google Is Turning Off All Universal Analytics Services and APIs

Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential...

MessageGears to Integrate with the Snowflake Data Cloud

The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Enterprise customer engagement platform MessageGears has expanded its partnership with...

IBM Highlights Risks of Marketers Using ‘Fishy’ GenAI

IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools. IBM teamed up with creative agency Ogilvy and used...

Calabrio Unveils AI Interaction Summary

The intelligent automation that streamlines interactions into summaries to improve agent productivity. Calabrio, the workforce performance company, today announced general availability of its new generative...

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