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AI and Machine Learning in Marketing

CivicScience Addresses Generative AI Trust with New Consumer Insights

Large language models (LLMs), which underpin systems such as OpenAI's ChatGPT and Google's Bard, can often suffer from hallucinations, spouting credible fiction that is...

Fusion92 Announces Acquisition of TRAK Data

The union enhances Fusion92's data offerings with robust AI and machine-learning capabilities Marketing Transformation Partner Fusion92 is announcing the acquisition of TRAK Data, a software...

CallTrackingMetrics Deepens Zoom Integration and Launches LeadReactor

The updated Zoom integration allows users to manage Zoom calls alongside other communication channels in one central hub, leveraging AI-powered tools for immediate insights. CallTrackingMetrics,...

Microsoft Adds Copilot Capabilities in Dynamics 365

Microsoft Copilot for Service and Sales revolutionizes customer experiences by providing AI-guided answers and personalized resources. At its annual Ignite conference in Seattle, Microsoft introduced...

Salesforce Adds AI-Powered Innovations to Sales Cloud

From AI-powered call summarization to generative AI-driven Sales Email, these tools enhance seller productivity. Salesforce launched artificial intelligence and data innovations in Sales Cloud, including...

New York’s Top 20 CMOs: Spearheading Martech Strategies in Leading Brands

Explore the forefront of martech in New York City with the Top 20 CMOs from reputed brands, shaping excellence in every marketing strategy.

SproutLoud Adds AI to Its Brand-to-Local Marketing Platform

Generative AI in SproutLoud will reduce training cycles and increase productivity for brand-to-local co-marketing efforts. SproutLoud, a provider of distributed marketing, has added generative artificial...

Gong Integrates with G2

With this integration, G2 and Gong customers with access to Gong Deals and/or Engage can identify revenue opportunities among the 80 million people who...

LinkedIn Adds Account IQ and Relationship Map to Sales Navigator

Relationship Map is a flexible, shareable, visual representation of buyer circle hierarchies, built by reps to help them track all the spheres of influence...

Iterable Introduces AI-Powered Experiments and Identity Toolkit

Iterable's updated Experimentation setup with Copy Assist capabilities is focused on minimizing the time and effort to configure and launch experiments. Iterable, a customer communication...

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