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AI and Machine Learning in Marketing

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AI Use Rises, but Consumers Want Control

MartechView Editors -
Shift survey finds AI adoption growing fast, but consumers demand stronger privacy protections, transparency and control over AI systems.
Martech

The End of the Predictable B2B Buyer Journey

Allen Bonde -
AI is reshaping B2B marketing as buyers research with AI tools first. Success now depends on responding to real-time intent rather than relying on static personas.
Martech

Marketing That Predicts, Not Reacts

Dean de la Peña -
Resonate says predictive AI—grounded in values and real-time signals—can forecast consumer behavior and turn marketing from guesswork into measurable growth.
News

Era Raises $1.4M for AI-Driven Commerce

MartechView Editors -
The New Era of Shopping secures $1.4M in pre-seed funding to help brands optimize for AI assistants like ChatGPT and Gemini as shopping shifts toward agentic commerce.
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Doceree Launches HIPAA-Compliant Site LLM

MartechView Editors -
Admanager by Doceree unveils Site LLM, a private, HIPAA-compliant AI assistant built to help healthcare publishers retain traffic and monetize engagement.
Martech

Brands Turn First-Party Data Into Revenue

Grigori Melnik -
As privacy tightens and AI advances, brands are transforming first-party data from a marketing tool into a scalable, revenue-generating asset.
News

TELUS Digital Pushes Telecom AI Beyond Pilots

MartechView Editors -
TELUS Digital says it processed 2 trillion AI tokens in 2025, showcasing production-scale telecom AI at MWC 2026 with NVIDIA and F3 Networks.
News

Talkdesk Expands Agentic AI Across Channels

MartechView Editors -
Talkdesk launches Automation Flows and extends Autopilot to email, aiming to automate cross-system workflows and complex customer interactions.
News

Many Loyal Shoppers Feel Overlooked, Survey Says

MartechView Editors -
A GetResponse survey finds most consumers believe brands value new customers more than loyal ones, despite retention spending rising.
News

JARS Digital Joins Brandi AI Partnership

MartechView Editors -
JARS Digital partners with Brandi AI to help brands improve visibility and credibility in AI-generated answers and generative search platforms.
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