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AI and Machine Learning in Marketing

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AI Won’t Save Your Campaign. Your Taste Will.

Khushbu Raval -
Native Foreign's Nik Kleverov on why AI is production infrastructure, not a shortcut — and what the Carl's Jr. and Narcos campaigns taught him about creative judgment.
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Yahoo Scout’s MyScout Wants to Be Your Daily Dashboard

MartechView Editors -
Yahoo launches MyScout, a fully personalized homepage inside its AI answer engine — pulling in mail, stocks, sports, and news in one configurable view.
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Salesforce’s Agentforce Just Entered the CCaaS War

MartechView Editors -
Salesforce launches Agentforce Contact Center, unifying voice, digital channels, and CRM data — and taking direct aim at the fragmented contact center market.
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Sabio Staff Turned Grief Into a Life-Saving Legacy

MartechView Editors -
After losing a colleague suddenly in 2024, Sabio Group's staff raised thousands to install defibrillators, train teams in CPR, and honor Scott Young's memory.
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Quiq Hires Its First CMO. The AI Agent Wars Are On.

MartechView Editors -
Quiq appoints Jen Grant as CMO as the enterprise AI agent market shifts from experimentation to scale—and the real competition shifts to trust and execution.
Martech

Your Rebrand Is Failing. Have You Tried Listening?

Michael Yehoshua -
Most rebrands fail not because of bad design, but wrong direction. WiseStamp's CMO on using AI as a listening engine — not a content machine.
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Roblox Is Minting a New Class of Teen Millionaires

MartechView Editors -
Teen developers are earning millions on Roblox, reshaping the economics of gaming as simple user-made titles outperform blockbuster studio releases.
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Mega Raises $11.5M to Bring AI Marketing to SMBs

MartechView Editors -
Startup Mega raises $11.5M to expand an AI-driven marketing platform designed to replace agencies and automate growth for small and midsize businesses.
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Agencies Bet on AI as Analysts Warn of Limits

MartechView Editors -
Agencies are investing heavily in proprietary AI tools, but Gartner warns many may become obsolete as open-source platforms dominate enterprise AI.
People

Your Homepage Isn’t the Front Door Anymore

Khushbu Raval -
Bloomreach CEO Raj De Datta on agentic commerce, AI-powered shopping, and why the future of retail will move beyond the traditional website.
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