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Saturday, October 31, 2026

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AI and Machine Learning in Marketing

DoubleVerify Brings AI Ad Optimization to Meta, TikTok

DoubleVerify expands its AI-powered Authentic AdVantage platform to Meta and TikTok, helping advertisers improve media quality, efficiency, and campaign performance.

TELUS Digital, ElevenLabs Partner on Voice AI for CX

TELUS Digital becomes a preferred implementation partner for ElevenAgents, bringing ElevenLabs' voice AI platform into enterprise customer experience.

SurveyMonkey Launches LaunchPad for Market Research

SurveyMonkey's new LaunchPad offers pay-as-you-go market research solutions, helping teams test concepts and pricing in hours instead of months.

RainFocus Updates Base Webinar to End Data Silos

RainFocus has enhanced Base Webinar to push real-time attendee data into Salesforce, Marketo, Eloqua, and HubSpot the moment a session ends.

DeepL Acquires Live Audio Startup Mixhalo

DeepL has acquired San Francisco-based Mixhalo to add ultra-low-latency audio infrastructure for real-time translation of speech at large-scale live events.

Bloomreach Adds Sidekick Extension to Loomi for Shopify

Bloomreach's new Sidekick extension lets Shopify merchants ask plain-language questions about search rankings directly within their admin panel.

Salesforce to Acquire Fin for $3.6 Billion

Salesforce will acquire Fin, formerly Intercom, for approximately $3.6 billion, adding its customer service AI agent technology to Agentforce.

Fox to Acquire Roku in $22 Billion Streaming Deal

Fox Corp. will acquire Roku for $160 per share, combining Fox's content and Tubi with Roku's connected TV platform and 100 million households.

Bloomreach Joins Databricks as CustomerLake Partner

Bloomreach is a launch partner for Databricks CustomerLake, connecting its Loomi marketing agent to unified, governed customer data for personalization.

Payment Experience Is the Foundation of B2B Loyalty

TreviPay's CMO Allen Bonde makes the case that payment experience is the most underutilised loyalty lever in B2B — and why marketers should own it.

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