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B2B marketing

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Thryv Launches AI Tool to Automate Small Business Sales

MartechView Editors -
Thryv has launched AI Lead Flow, a platform combining marketing visibility and sales automation for small businesses, from first online search to closed deal.
Martech

Where B2B Media Strategy Is Headed Next

Emily Gaines -
Decision-makers don’t segment their attention the way marketers segment budgets. It’s time B2B media strategy caught up with how buyers actually work — and live.
News

B2B Buyers Research Peers Before Talking to Sales

MartechView Editors -
New SurveyMonkey and Reddit research finds 83% of B2B decision-makers self-research before engaging sales, with peer communities overtaking vendor content as the most trusted source.
Martech

The End of the Predictable B2B Buyer Journey

Allen Bonde -
AI is reshaping B2B marketing as buyers research with AI tools first. Success now depends on responding to real-time intent rather than relying on static personas.
News

SalientMG and Hivekind Target Pre-Pipeline Gap

MartechView Editors -
SalientMG partners with Hivekind AI to help B2B startups turn early-stage accounts into sales-ready pipeline through strategy and agentic execution.
Featured Posts

Agentic GTM Isn’t ABM 2.0; It’s a New Model Entirely

Lisa Sharapata -
Third article in a series argues that agentic GTM systems—built on real-time decisions, not static lists—are reshaping how B2B revenue teams operate.
News

Moglix Unveils AI Operating System for B2B Buying

MartechView Editors -
Moglix launches Cognilix, an AI-led operating system for B2B procurement, committing $5 million to embed AI into enterprise supply chains.
Other

Flowla Raises $2.5M to Automate B2B Buyer Journeys

MartechView Editors -
London-based Flowla raises $2.5M to scale its AI-driven buyer journey automation, aiming to reduce manual work and execution gaps in B2B sales.
Other

Evaro Raises $25M to Expand Digital Care in the UK

MartechView Editors -
NHS-licensed platform Evaro raises $25M to expand embeddable digital healthcare services as demand for primary care outpaces capacity in the UK.
Featured Posts

Why B2B Got Marketing Right Before Everyone Else

Kevin O'Malley -
As budgets tighten, AI-powered attribution is pushing consumer marketers to adopt B2B’s playbook: precision targeting, full-funnel insight, and less waste.
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