B2B marketing

London-based Flowla raises $2.5M to scale its AI-driven buyer journey automation, aiming to reduce manual work and execution gaps in B2B sales.

NHS-licensed platform Evaro raises $25M to expand embeddable digital healthcare services as demand for primary care outpaces capacity in the UK.

As budgets tighten, AI-powered attribution is pushing consumer marketers to adopt B2B’s playbook: precision targeting, full-funnel insight, and less waste.

TreviPay and Visa launch Pay by Invoice, helping banks move B2B payments off checks and ACH into automated, issuer-financed invoice transactions.

Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

Why reinvent your business for new industries? Scaling what already works across global markets delivers faster, safer, more efficient B2B growth. Here's why.

Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.

Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.