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Saturday, April 11, 2026
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Campaign Orchestration

Personalization and Privacy

Merchandisers Are Drowning in Data and Still Flying Blind

Zohar Gilad -
AI helps merchandisers surface hidden winners, cut opportunity cost, and act on catalog signals before the window closes.
News

SurveyMonkey Asks: What If You Just Knew?

MartechView Editors -
SurveyMonkey launches a national campaign showing how human feedback replaces workplace guesswork, created by its in-house team, Studio M.
News

Zevia Mocks AI to Sell Its All-Natural Soda

MartechView Editors -
Zevia's new "Real Soda for Real Humans" campaign uses AI anxiety as a marketing foil, continuing a strategy that ties artificial intelligence to artificial ingredients.
News

Marriott Bonvoy Shows What Happens Before the Game

MartechView Editors -
Marriott Bonvoy's new "Where Gameday Checks In" campaign spotlights pregame rituals at its hotels, timed to March Madness and building toward the FIFA World Cup.
News

Celsius Holdings Bets on Brands, Not Just Beverages

MartechView Editors -
With $2.5 billion in revenue and three energy drink brands, Celsius Holdings is building an in-house creative studio and doubling down on culture to turn big brands into mega brands.
Featured Posts

AI Won’t Save Your Campaign. Your Taste Will.

Khushbu Raval -
Native Foreign's Nik Kleverov on why AI is production infrastructure, not a shortcut — and what the Carl's Jr. and Narcos campaigns taught him about creative judgment.
News

Papa Johns Turns to Local Marketing to Revive Sales

MartechView Editors -
Papa Johns revives local marketing co-ops and launches new campaigns as the pizza chain seeks to reverse declining sales and regain momentum.
News

Brinker Promotes Chili’s Marketing Chief to Group CMO

MartechView Editors -
Brinker International promotes Chili’s CMO George Felix to oversee marketing for both Chili’s and Maggiano’s as the company looks to revive the latter brand.
News

Merrell Debuts Global Platform “It Starts Outside”

MartechView Editors -
Merrell launches its first global brand platform, aiming to expand beyond hiking boots into a broader outdoor lifestyle brand.
News

Mercedes-Benz Taps Prime Video for NBA Campaign

MartechView Editors -
Mercedes-Benz partners with Amazon Ads to launch NBA-themed Prime Video campaign, blending sports storytelling with luxury branding.
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