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Friday, May 1, 2026
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Campaign Orchestration

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AI Won’t Save Your Campaign. Your Taste Will.

Khushbu Raval -
Native Foreign's Nik Kleverov on why AI is production infrastructure, not a shortcut — and what the Carl's Jr. and Narcos campaigns taught him about creative judgment.
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Papa Johns Turns to Local Marketing to Revive Sales

MartechView Editors -
Papa Johns revives local marketing co-ops and launches new campaigns as the pizza chain seeks to reverse declining sales and regain momentum.
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Brinker Promotes Chili’s Marketing Chief to Group CMO

MartechView Editors -
Brinker International promotes Chili’s CMO George Felix to oversee marketing for both Chili’s and Maggiano’s as the company looks to revive the latter brand.
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Merrell Debuts Global Platform “It Starts Outside”

MartechView Editors -
Merrell launches its first global brand platform, aiming to expand beyond hiking boots into a broader outdoor lifestyle brand.
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Mercedes-Benz Taps Prime Video for NBA Campaign

MartechView Editors -
Mercedes-Benz partners with Amazon Ads to launch NBA-themed Prime Video campaign, blending sports storytelling with luxury branding.
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McDonald’s Celebrates First Jobs with New Campaign

MartechView Editors -
McDonald’s launches “First Job Confessional,” a campaign inviting Americans to share their first job stories and the skills that shaped their careers.
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Zillow Enters Azeroth With Warcraft Tie-In

MartechView Editors -
Zillow launches “Zillow for Warcraft,” a fantasy-themed microsite tied to World of Warcraft’s player housing debut, blending gaming and home exploration.
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PepsiCo Debuts Flavor Drops on TikTok Shop

MartechView Editors -
PepsiCo launches “Flavor Swap,” a social-first campaign and its first TikTok Shop product drop, pairing new chip mashups with top creators.
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Depop Touts Resale as Income in New Campaign

MartechView Editors -
Depop launches “Depoponomics,” a national campaign featuring Kelis that positions resale as a practical way for consumers to earn extra income.
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Dentsu Doubles Down on Entertainment IP

MartechView Editors -
Dentsu partners with Iconic Arts to develop entertainment IP driven by data, signaling a shift from campaigns to cultural assets.
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