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Campaign Orchestration

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SHEIN Partners with Sanya Richards-Ross

MartechView Editors -
As part of this partnership, SHEIN is donating $50,000 to MommiNation, a virtual organization that fosters a community for mothers of color. In celebration of...
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Rebrandly Integrates with HubSpot

MartechView Editors -
This integration will enable HubSpot users to improve campaign performance and engagement with Rebrandly-branded short links.  Rebrandly, a secure, branded link management platform, has announced...
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Splice Partners with Instrument

MartechView Editors -
Splice and Instrument collaborated to launch a global brand campaign.  Stagwell agency, Instrument, a multi-disciplinary creative agency redefining brands and experiences, has partnered with Splice...
Campaign Orchestration

Unveiling Tomorrow’s PR Scene: 2024’s Defining Trends

Anastasiya Golovatenko -
How purposeful communication, crisis preparedness, and hyper-personalization are shaping the future of Public Relations. This guide is your roadmap to success in a rapidly changing world.
Campaign Orchestration

5 Innovative Holiday Marketing Campaigns of 2023

Vanshika Rastogi -
Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.
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Mars Reuses Fan-Favorite Ads for M&Ms, TWIX, SNICKERS and Ben’s Original

MartechView Editors -
Advertisements in the Mars 'reused' advertisement campaign will run in the US, UK. and Mexico across Meta platforms and YouTube and will include out-of-home...
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6senseLaunches 6sense Campaigns for LinkedIn

MartechView Editors -
The omnichannel solution streamlines programmatic video and social campaigns, offering dynamic audience targeting, unlimited signals, and insights into ROI and optimization across channels. 6sense has...
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MiQ Acquires Grasp

MartechView Editors -
Grasp's suite includes quality assurance and compliance products to enforce governance frameworks before campaign launch. MiQ, a programmatic advertising managed services partner, has acquired French...
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EY Launches marketing campaign that Puts People at The Center of AI to Boost Confidence

MartechView Editors -
It embodies the power of EY people in driving positive AI-led transformation and forms the core of an omni-channel campaign intended to engage audiences...
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Conn’s Launches New Marketing Campaign

MartechView Editors -
With the campaign, Conn's seeks to engage and empower customers while emphasizing core principles of the brand: honest, human, inclusive, and bold. Conn's HomePlus, a...
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