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Campaign Orchestration

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TD Bank Targets Young Investors with “Own It” Campaign

MartechView Editors -
TD Bank's "Own It" ad campaign uses humor to promote its new Partial Shares product, letting young investors buy fractions of stocks and ETFs. 
Campaign Orchestration

Hellmann’s Turns NFL Star’s Mayo Love into Fragrance

MartechView Editors -
Tennessee QB Will Levis stars in Hellmann's mayo-scented fragrance ad, a hilarious parody of high-end perfumes. 
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Nike’s New Campaign: “Winning Isn’t Comfortable”

MartechView Editors -
Discover Nike's new runner-focused campaign, featuring bold messaging, athlete partnerships, and events around the "Winning Isn't Comfortable" platform.
News

Barbarian Acquires Digital Transformation Firm g-Innovations

MartechView Editors -
Barbarian's acquisition of g-Innovations boosts their digital expertise, benefiting clients and shaping the future of digital marketing.
News

Pizza Hut Launches “Pay With Your Trend” Campaign

MartechView Editors -
Discover how Pizza Hut is empowering social media creators with their new "Pay With Your Trend" campaign. Learn how you can earn free pizza and be part of the trend.
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State Farm’s Bundling Blitz: Scoring with Young Consumers

MartechView Editors -
State Farm's latest campaign uses football and celebrity mashups to promote bundling, aiming to connect with younger demographics through culturally relevant humor.
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Taco Bell Goes Global: Adapting the “Live Más” Lifestyle

MartechView Editors -
Taco Bell is taking its signature "Live Más" experience international! Learn how they're building brand relevance in new markets by connecting with local music scenes and cultural trends.
News

Mountain Dew Owns Mountain Time (and Maybe Your Next Move)

MartechView Editors -
Mountain Dew's latest campaign offers free drinks to anyone who enters the Mountain Time Zone, plus a chance to win a relocation package! Here's how they're leveraging data, nostalgia, and outdoor adventure.
News

Mars to Acquire Kellanova: A Snacking Powerhouse

MartechView Editors -
Mars is set to acquire Kellanova, the parent company of popular brands like Cheez-It and Pop-Tarts. This acquisition strengthens Mars' position in the snacking market.
News

Lee Kum Kee’s Spicy Twist: Targeting Gen Z

MartechView Editors -
Lee Kum Kee is launching a new campaign to attract younger consumers with a "Sriracha-Cha Slide" remix and collaborations with rising artists.
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