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Friday, July 17, 2026

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Campaign Orchestration

Betterment Launches Campaign to Boost Brand Awareness

Betterment has launched a brand awareness campaign featuring professional athletes to target millennial investors and increase visibility.

InMarket, TikTok Partner for Enhanced Campaign Measurement

InMarket's LCI platform helps TikTok advertisers optimize ROAS with performance insights, boosting TikTok’s role as a top platform for brand engagement.

Levi’s Launches New Global Campaign Featuring Beyoncé

Beyoncé and Levi's team up to reimagine iconic ads, celebrating self-expression and empowering women through Beyoncé's vision.

Chillz U.S. Acquires Event-Tech Company WYA

Chillz U.S. expands its reach in the event space by acquiring WYA, a leading event management software provider.

Spark Your B2B Campaign: 6 Ideation Techniques

Discover proven strategies to spark creativity, reduce risk, and craft impactful B2B campaigns that resonate with your target audience.

Coca-Cola Discontinues Spiced Soda

Coca-Cola is discontinuing its Spiced soda due to poor sales, focusing instead on its successful Creations platform and higher-growth beverages.

Hellmann’s Hits the Road to Mayo-tivate Football Underdogs

Hellmann's tailgating RV delivers food and fun to fans of underdog teams. Cheer on your team and score delicious game-day eats!

MessageGears Unveils Real-time Campaign Prioritization

MessageGears provides real-time customer insights, enabling marketers to make smarter campaign decisions and deliver personalized cross-channel experiences.

ZapScale Launches New AI-powered Campaigns Feature

ZapScale's Campaigns feature delivers hyper-personalized communication and precision targeting for SaaS companies, enhancing customer engagement and CRM.

Amplitude and HubSpot Partner to Drive GTM Success

Amplitude and HubSpot partner to enhance GTM teams with deeper insights, combining HubSpot's CRM with Amplitude's analytics to boost engagement and growth.

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