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Campaign Orchestration

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Mars Reuses Fan-Favorite Ads for M&Ms, TWIX, SNICKERS and Ben’s Original

MartechView Editors -
Advertisements in the Mars 'reused' advertisement campaign will run in the US, UK. and Mexico across Meta platforms and YouTube and will include out-of-home...
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6senseLaunches 6sense Campaigns for LinkedIn

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The omnichannel solution streamlines programmatic video and social campaigns, offering dynamic audience targeting, unlimited signals, and insights into ROI and optimization across channels. 6sense has...
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MiQ Acquires Grasp

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Grasp's suite includes quality assurance and compliance products to enforce governance frameworks before campaign launch. MiQ, a programmatic advertising managed services partner, has acquired French...
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EY Launches marketing campaign that Puts People at The Center of AI to Boost Confidence

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It embodies the power of EY people in driving positive AI-led transformation and forms the core of an omni-channel campaign intended to engage audiences...
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Conn’s Launches New Marketing Campaign

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With the campaign, Conn's seeks to engage and empower customers while emphasizing core principles of the brand: honest, human, inclusive, and bold. Conn's HomePlus, a...
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DoubleVerify and Attain launch DV Authentic Attention

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DV and Attain’s partnership proves the connection between attention data and real-time sales, enhancing measurement accuracy, campaign optimization, and sales growth. DoubleVerify, a software platform...
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Yahoo to integrate its Identity Solution with Twilio Segment

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Yahoo Advertising has integrated its ConnectID with Twilio Segment's Customer Data Platform (CDP) to enable advertisers to activate first-party data across screens in a...
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Rebrandly Partners with MessageBird

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The integration between Rebrandly and MessageBird works across SMS, email, and WhatsApp channels. Rebrandly, a provider of link management solutions, has partnered with MessageBird, a...
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Bazaarvoice Acquires Affable.ai

MartechView Editors -
The acquisition of the affable.ai platform also lets Bazaarvoice customers harness social commerce by activating content across their communities of everyday customers, creators, and...
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