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DoubleVerify and Attain launch DV Authentic Attention

MartechView Editors -
DV and Attain’s partnership proves the connection between attention data and real-time sales, enhancing measurement accuracy, campaign optimization, and sales growth. DoubleVerify, a software platform...
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Yahoo to integrate its Identity Solution with Twilio Segment

MartechView Editors -
Yahoo Advertising has integrated its ConnectID with Twilio Segment's Customer Data Platform (CDP) to enable advertisers to activate first-party data across screens in a...
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Rebrandly Partners with MessageBird

MartechView Editors -
The integration between Rebrandly and MessageBird works across SMS, email, and WhatsApp channels. Rebrandly, a provider of link management solutions, has partnered with MessageBird, a...
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Bazaarvoice Acquires Affable.ai

MartechView Editors -
The acquisition of the affable.ai platform also lets Bazaarvoice customers harness social commerce by activating content across their communities of everyday customers, creators, and...
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