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Campaign Orchestration

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Thanksgiving Goes Takeout as Americans Tighten Budgets

MartechView Editors -
Popmenu’s 2025 survey shows 53% plan to order Thanksgiving meals as economic worries push consumers to cut costs, trim menus, and skip classic holiday dishes.
News

Holiday Shoppers Want Value, Not Just Vibes

MartechView Editors -
Mastercard reports value-hungry shoppers driving 2025 holidays: loyalty points surge, social commerce gains trust, and Gen Z still packs physical stores.
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Snapchat Brings “Zootopia 2” to Life With AR Magic

MartechView Editors -
Snapchat launches an AR-led “Zootopia 2” campaign with OOH takeovers, Sponsored Snaps, and character lenses—extending Disney’s world far beyond the screen.
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Pizza Hut Pushes Holiday Value With Triple Treat Box

MartechView Editors -
Pizza Hut’s holiday campaign centers on value and nostalgia, promoting its $20 Triple Treat Box, festive activations, and giveaways as the chain seeks to regain momentum.
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Instacart Revives Stop-Motion Magic for the Holidays

MartechView Editors -
Instacart taps Rankin/Bass-style stop-motion to celebrate “Magic Makers,” spotlight convenience, and launch quirky holiday promos with 25+ CPG partners.
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How AI Hands SMBs the Gift of Time—and Holiday Wins

MartechView Editors -
AI is giving SMBs a 20-hour monthly edge just as holiday sales peak. With shoppers leaning local, reclaimed time becomes the season’s most profitable currency.
Campaign Orchestration

How AI Became Amazon’s Secret Black Friday Engine

Khushbu Raval -
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
Campaign Orchestration

GenAI Search Is Rewriting the Shopper’s Playbook

Guru Hariharan -
Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.
News

Zapier Names First AI Transformation Officer

MartechView Editors -
Zapier appoints Brandon Sammut as Chief People & AI Transformation Officer, redefining how businesses unite culture, talent, and AI-driven growth.
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AI Tops Shoppers’ Wish Lists This Holiday Season

MartechView Editors -
Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.
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