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Campaign Orchestration

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Black Friday Is Bigger—But Somehow Less Exciting

MartechView Editors -
Black Friday 2025 delivered record sales but little frenzy. AI surged, perks mattered, and consumers paid the price as the once-iconic event stretched into a slow-burn season.
News

Why Holiday Candy Rules Our Hearts—and Carts

MartechView Editors -
Why holiday candy triggers nostalgia, fuels scarcity hype, and keeps shoppers reaching for seasonal shapes and flavors. Inside the data behind 2025’s sweetest picks.
News

McDonald’s Opens a Portal to the Upside Down

MartechView Editors -
McDonald’s Brazil teams with Netflix’s Stranger Things to launch an immersive, 80s-soaked campaign—complete with flickering signs, arcade kiosks, and an upside-down menu.
News

Black Week Becomes the New Holiday Boss

MartechView Editors -
Black Week 2025 shattered records as U.S. ecommerce brands saw 36% more orders, rising AOVs, and a growing dependence on one high-stakes shopping week.
Featured Posts

How to Win Holiday Sales Without Losing Public Trust

Tilman Harmeling -
As holiday traffic surges, brands must strike a balance between sales and privacy. A marketer’s 12-step guide to cleaner consent, stronger trust, and smarter data use.
News

Tariffs, AI Upheaval Threaten Artificial Tree Supply

MartechView Editors -
Tariffs and supply chain chaos led to the "most challenging year ever" for the $15B artificial Christmas tree industry, impacting costs and consumer demand.
Campaign Orchestration

Holiday Shoppers Want Discovery, Not Just Discounts

Bryan Hernandez -
Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.
Campaign Orchestration

Big Spikes, Small Truths: The Myth of Promo-Day Performance

Maor Sadra -
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Campaign Orchestration

Black Friday Speed Demands AI, Not Dashboards

Guru Hariharan -
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
News

Thanksgiving Goes Takeout as Americans Tighten Budgets

MartechView Editors -
Popmenu’s 2025 survey shows 53% plan to order Thanksgiving meals as economic worries push consumers to cut costs, trim menus, and skip classic holiday dishes.
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