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Campaign Orchestration

Campaign Orchestration

How Brands Turned Halloween Into a Global Spectacle

Khushbu Raval -
From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.
News

Auxia Unveils AI-Native UX for Smarter Marketing

MartechView Editors -
Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.
News

Talkdesk Launches AI Agents for Insurance

MartechView Editors -
Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.
Campaign Orchestration

Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade

Khushbu Raval -
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
News

American Eagle Shares Soar 26% on Sydney Sweeney Campaign

MartechView Editors -
American Eagle's controversial Sydney Sweeney ad sparks 26% stock surge, driving 700K new customers and 40 billion impressions, boosting brand momentum.
Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
News

OpenX and Polk Launch Auto Campaign Measurement

MartechView Editors -
OpenX integrates S&P Global Mobility’s Polk Automotive to offer precise, real-time campaign measurement and targeting for automotive marketers.
Martech

Why Enrollment Systems Fail Without an Operational Blueprint

Marcelo Parravicini -
Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.
News

Mobiquity Unveils CMOne: An AI CMO for 24/7 Marketing

MartechView Editors -
Mobiquity launches CMOne, a fully agentic AI platform unifying content, ads, and engagement into one autonomous marketing command center.
News

Amplified Debuts Creative Testing AI for Faster, Smarter Ad Insights

MartechView Editors -
Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.
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