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CDP

Customer Data Platform (CDP)

Top Customer Data Platforms in the U.S.

Chandni U -
A definitive look at leading U.S. customer data platforms shaping personalization, privacy, and growth in a data-driven economy.
News

Bounteous Collects Eighth Adobe CDP Specialization

MartechView Editors -
Bounteous has secured its eighth specialization in Adobe's Solution Partner Program for Adobe Real-Time CDP, demonstrating its ability to build and activate unified customer...
News

AppsFlyer Acquires Gaming and Apps Data Analytics Company devtodev

MartechView Editors -
The synergy between AppsFlyer and devtodev technologies unifies the entire customer data set into one measurement and data analytics platform, AppsFlyer, a provider of marketing...
Martech

Demystifying CDP: Finding Value Amid the Hype

David Raab -
CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...
News

Elastic Path Partners with Twilio for Personalized Commerce Experiences

MartechView Editors -
Elastic Path's no-code integration with the Twilio Segment customer data platform (CDP) will help companies activate their data. Elastic Path, a composable commerce platform provider,...
News

UserTesting Adds Niche Audience Recruitment to Human Insight Platform

MartechView Editors -
Users can identify crucial audiences with UserTesting's advanced tools, access unique viewpoints from previously elusive contributors, and leverage insights from contributors. UserTesting, a provider of...
News

TELUS International Launches Fuel IX

MartechView Editors -
The solution helps companies overcome disjointed data and organization silos and ensures that AI is embedded in the functionality of day-to-day CX operations and...
News

Microsoft, Submittable Partner on the Future of Social Impact in the Cloud

MartechView Editors -
Under the new partnership, Submittable's solutions will be built on Microsoft Azure including Azure OpenAI Service and will add integrations with the common data...
News

Microsoft, Octopai to Co-Sell Leading Innovative Data Management Integration

MartechView Editors -
Microsoft's global sales force is newly motivated to champion Octopai's advanced metadata management solutions. Octopai, a global pioneering force in metadata management and enterprise-grade data...
News

SheerID Expands Identity Verification Platform

MartechView Editors -
SheerID's latest platform update adds thousands of data sources to verify new community segments, including GenZ and senior citizens SheerID has updated its identity verification...
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