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consumer behavior

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Yahoo: 54% of Advertisers Boost Back‑to‑School Budgets

MartechView Editors -
Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.
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Retail Trust: Value and Transparency for Data

MartechView Editors -
Retailers must offer value and transparency for customer data, building trust through clear communication, secure systems, and personalized benefits.
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Consumers Prioritize Value Amid Inflation

MartechView Editors -
Deloitte finds consumers increasingly prioritize value over just low prices amid inflation and looming tariffs, even willing to pay more for favorite brands.
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US Robocalls Dip in May, Scam Calls Up 10%+

MartechView Editors -
US robocalls decreased by 2.5% in May but scam calls rose over 10%. YouMail reports 4.8 billion robocalls, with 2.7 billion being unwanted.
People

Why Brands Must Build Parasocial Bonds, Not Just Content

Khushbu Raval -
Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.
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