WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.
Amplitude launches its MCP server and AI Agents beta, giving AI tools like Claude real-time access to behavioral insights for faster, smarter product decisions.
