consumer behavior

Deloitte finds consumers increasingly prioritize value over just low prices amid inflation and looming tariffs, even willing to pay more for favorite brands.

US robocalls decreased by 2.5% in May but scam calls rose over 10%. YouMail reports 4.8 billion robocalls, with 2.7 billion being unwanted.

Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.