consumer behavior

Disney announced new AI-powered ad tools, metrics, and vertical video formats at CES, aiming to simplify planning, boost measurement, and improve advertiser outcomes.

UK-based social app Cliq has secured a seven-figure investment to expand globally, betting on real-world connections over endless scrolling.

Brand Metrics unveiled SDK-free interactive CTV measurement at CES, signaling a shift toward scalable, real-world brand measurement on connected TV.

Samsung unveils The Freestyle+, an AI-powered portable projector that adjusts to curtains and corners. Experience "point and play" cinema anywhere, anytime.

Zappi’s new Brand Health Tracker delivers monthly consumer sentiment and unified brand, ad, and innovation insights—offering fast, affordable measurement for modern teams.

TNL Mediagene debuts GIZMART, a curated media-led commerce platform, launching with Keychron’s co-developed Nape Pro trackball to blend editorial insight with product creation.

WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.

Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.

As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.

Omnisend finds U.S. shoppers plan to spend $80B this BFCM, using sales as smart savings amid inflation—discounts and free shipping still rule.