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WARC Warns: 2026 Marketing Faces a New Era of Uncertainty

MartechView Editors -
WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.
News

Brand Metrics Deepens Partnership with Quizlet

MartechView Editors -
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
Personalization and Privacy

Tariffs Test How Much Price Pain Shoppers Can Take

Guru Hariharan -
As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.
News

Omnisend: Black Friday Spending to Hit $80B

MartechView Editors -
Omnisend finds U.S. shoppers plan to spend $80B this BFCM, using sales as smart savings amid inflation—discounts and free shipping still rule.
News

Amplitude Brings Behavioral Data to AI Tools

MartechView Editors -
Amplitude launches its MCP server and AI Agents beta, giving AI tools like Claude real-time access to behavioral insights for faster, smarter product decisions.
Loyalty

The Treat Economy: How Small Luxuries Boost Retail Returns

Guru Hariharan -
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
Personalization and Privacy

Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Chris Bretschger -
Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.
News

Shein Fined €150M by France Over Cookie Consent Breach

MartechView Editors -
France’s CNIL fines Shein €150M for placing cookies without user consent; Shein contests the fine and plans to appeal amid tighter EU data rules.
News

Tariffs Add $12.2B Monthly to U.S. Consumer Costs

MartechView Editors -
Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.
Adtech

Is Agentic AI Turning Ads into On-Demand Services?

Justin Choi -
Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.
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