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Customer Experience (CX)

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Klarna Brings Buy Now, Pay Later to Douglas in Southern Europe

MartechView Editors -
The expansion builds on an existing European partnership, giving shoppers in Italy and Spain access to interest-free installment payments at checkout.
News

Birch Coffee Opens 12th NYC Location Powered by Square

MartechView Editors -
The independent New York coffee brand has built a city-wide following on community and craft — and is now scaling with technology to match.
People

The Organizations That Survive Disruption Never Had to Recover From It

Khushbu Raval -
Giovanna B. Questioni has reshaped brands across three continents. Her message to leaders navigating disruption: the future belongs not to the fastest, but to the most coherent.
News

Sprinklr’s Spring Release Puts AI Agents on Trial

MartechView Editors -
The company's biggest update of the year focuses on one question enterprises are increasingly asking: Can we actually trust what our AI is doing?
News

SurveyMonkey Can Now Text Your Customers for You

MartechView Editors -
A new SMS integration with Salesforce automates feedback collection at the moment it's most likely to land.
News

TikTok Shop Is America’s Fastest-Growing Storefront

MartechView Editors -
Interest in Temu, Shein, and AliExpress is rising too — even as tariffs climb.
News

Sprinklr and CreatorIQ Unite Creator and Social Media Data

MartechView Editors -
Sprinklr and CreatorIQ have partnered to connect creator marketing data with enterprise social media systems, letting brands measure creator, paid, and organic performance in one place.
CX Metrics

The Invisible Infrastructure Behind Every Great App

April Miller -
Users never think about what makes an app feel effortless. That is exactly the point.
Loyalty

Protecting Loyal Customers From Your Own Return Policies

Scott Gifis -
Retailers tightening return policies to combat $850 billion in annual losses may be solving the wrong problem — and alienating the loyal customers they can least afford to lose.
News

Qualtrics Launches AI Tools to Close the CX Action Gap

MartechView Editors -
Qualtrics has announced new AI-powered CX capabilities at X4, helping organizations move from feedback collection to real-time action across every channel.
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