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Customer Experience (CX)

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Consumers Growing More Comfortable With AI, Study Finds

MartechView Editors -
A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.
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Creator-Led Brand CYKLAR Makes Sephora Debut

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Fragrance and body-care brand CYKLAR, founded by Claudia Sulewski, launches on Sephora.com Feb. 21, with a nationwide store rollout beginning in March.
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Applebee’s Revives $100 Date Night Pass for 2026

MartechView Editors -
Applebee’s brings back its Date Night Pass, offering $600 in dining value for $100, as the chain leans on loyalty programs and social media to drive growth.
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Affluent Americans Now Drive U.S. Luxury Travel

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Affluent U.S. travelers now drive more than half of leisure spending, reshaping luxury travel demand, destination growth, and hospitality investment in 2026.
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ServiceNow and OpenAI Deepen Enterprise AI Alliance

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ServiceNow expands its partnership with OpenAI to deliver agentic AI, speech-to-speech experiences, and faster enterprise automation at scale.
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OnePay Taps Rakuten to Expand In-App Rewards

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OnePay partners with Rakuten’s card-linked offer network, bringing new merchant rewards into its app without changing how customers pay.
Other

Mercuryo Partners With Visa on Crypto Off-Ramping

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Mercuryo teams up with Visa to enable near real-time crypto-to-fiat off-ramps via Visa Direct, simplifying global access to funds.
News

United Expands Preorder Meals for Economy Flyers

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United lets Economy passengers preorder fresh meals on longer flights, aiming to boost choice, streamline catering, and cut food waste.
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TreviPay Brings Pay by Invoice to Visa-Issuing Banks

MartechView Editors -
TreviPay and Visa launch Pay by Invoice, helping banks move B2B payments off checks and ACH into automated, issuer-financed invoice transactions.
News

Parloa Raises $350M, Reaches $3B Valuation

MartechView Editors -
Parloa secures $350M in Series D funding led by General Catalyst, boosting its valuation to $3B and accelerating global expansion of its AI agent platform.
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