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Customer Experience (CX)

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Tim Hortons Revives Roll Up To Win in U.S.

MartechView Editors -
Tim Hortons brings back its Roll Up To Win promotion in the U.S., offering travel, tech and over 1 million food and beverage prizes through March 22.
News

Financial Stress Is Reshaping U.S. Shopping Habits

MartechView Editors -
An Omnisend survey finds 66% of Americans switching to cheaper brands, with rising cart abandonment and hidden purchases reflecting financial strain.
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Snap Bets on Creator Subscriptions for Growth

MartechView Editors -
Snap launches paid creator subscriptions as user growth slows, seeking steadier revenue beyond advertising in a crowded market.
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Qualtrics’ New CEO Bets on AI and Trust

MartechView Editors -
Jason Maynard begins his tenure as Qualtrics CEO, positioning AI and experience management as central to building trust in a shifting enterprise landscape.
News

Medallia Expands AI to Power Omnichannel CX

MartechView Editors -
Medallia unveils new generative AI tools at Experience ’26, adding conversational analytics, automated topic discovery and enhanced action planning.
News

Nearly 1 in 4 U.S. Consumers Cut Gift Spending

MartechView Editors -
A new Omnisend survey finds 23% of U.S. consumers have reduced holiday gifting, yet online spending is rising due to inflation and higher shipping costs.
News

American Eagle Launches Creator Loyalty Program

MartechView Editors -
American Eagle debuts AE Creator Community, a rewards-driven program aimed at microinfluencers as retailers compete to win Gen Z and Gen Alpha on social media.
News

Soundtrack Technologies Buys Tunify and Ambie

MartechView Editors -
Music-tech firm Soundtrack Technologies acquires Tunify and Ambie, expanding its global reach and consolidating the fragmented business-music market in Europe.
News

Inside Super Bowl LX: How Top Brands Played to Win

MartechView Editors -
From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
CX

Part 4: The Future of Marketing Isn’t Smarter Tools — It’s Smaller Human Teams

Khushbu Raval -
Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.
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