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Inside Super Bowl LX: How Top Brands Played to Win

MartechView Editors -
From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
CX

Part 4: The Future of Marketing Isn’t Smarter Tools — It’s Smaller Human Teams

Khushbu Raval -
Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.
News

Pepsi Revives the Challenge in Super Bowl Ad Showdown

MartechView Editors -
Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.
News

Loyalty Programs Now Claim Half of Marketing Budgets

MartechView Editors -
Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.
News

Crocs Debuts New Brand Platform for a Gen Z Era

MartechView Editors -
Crocs launches “Wonderfully Unordinary,” its first global brand platform in nearly a decade, aiming to highlight self-expression and real-world experiences.
News

Consumers Growing More Comfortable With AI, Study Finds

MartechView Editors -
A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.
News

Creator-Led Brand CYKLAR Makes Sephora Debut

MartechView Editors -
Fragrance and body-care brand CYKLAR, founded by Claudia Sulewski, launches on Sephora.com Feb. 21, with a nationwide store rollout beginning in March.
News

Applebee’s Revives $100 Date Night Pass for 2026

MartechView Editors -
Applebee’s brings back its Date Night Pass, offering $600 in dining value for $100, as the chain leans on loyalty programs and social media to drive growth.
News

Affluent Americans Now Drive U.S. Luxury Travel

MartechView Editors -
Affluent U.S. travelers now drive more than half of leisure spending, reshaping luxury travel demand, destination growth, and hospitality investment in 2026.
News

ServiceNow and OpenAI Deepen Enterprise AI Alliance

MartechView Editors -
ServiceNow expands its partnership with OpenAI to deliver agentic AI, speech-to-speech experiences, and faster enterprise automation at scale.
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