Customer Experience (CX)

A GetResponse survey finds most consumers believe brands value new customers more than loyal ones, despite retention spending rising.

Tim Hortons brings back its Roll Up To Win promotion in the U.S., offering travel, tech and over 1 million food and beverage prizes through March 22.

An Omnisend survey finds 66% of Americans switching to cheaper brands, with rising cart abandonment and hidden purchases reflecting financial strain.

Snap launches paid creator subscriptions as user growth slows, seeking steadier revenue beyond advertising in a crowded market.

Jason Maynard begins his tenure as Qualtrics CEO, positioning AI and experience management as central to building trust in a shifting enterprise landscape.

Medallia unveils new generative AI tools at Experience ’26, adding conversational analytics, automated topic discovery and enhanced action planning.

A new Omnisend survey finds 23% of U.S. consumers have reduced holiday gifting, yet online spending is rising due to inflation and higher shipping costs.

American Eagle debuts AE Creator Community, a rewards-driven program aimed at microinfluencers as retailers compete to win Gen Z and Gen Alpha on social media.

Music-tech firm Soundtrack Technologies acquires Tunify and Ambie, expanding its global reach and consolidating the fragmented business-music market in Europe.

From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.