A new Omnisend survey finds 23% of U.S. consumers have reduced holiday gifting, yet online spending is rising due to inflation and higher shipping costs.
American Eagle debuts AE Creator Community, a rewards-driven program aimed at microinfluencers as retailers compete to win Gen Z and Gen Alpha on social media.
Music-tech firm Soundtrack Technologies acquires Tunify and Ambie, expanding its global reach and consolidating the fragmented business-music market in Europe.
From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
Crocs launches “Wonderfully Unordinary,” its first global brand platform in nearly a decade, aiming to highlight self-expression and real-world experiences.
A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.
Fragrance and body-care brand CYKLAR, founded by Claudia Sulewski, launches on Sephora.com Feb. 21, with a nationwide store rollout beginning in March.
