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Wednesday, June 3, 2026
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Customer Experience (CX)

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Pepsi Revives the Challenge in Super Bowl Ad Showdown

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Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.
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Loyalty Programs Now Claim Half of Marketing Budgets

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Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.
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Crocs Debuts New Brand Platform for a Gen Z Era

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Crocs launches “Wonderfully Unordinary,” its first global brand platform in nearly a decade, aiming to highlight self-expression and real-world experiences.
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Consumers Growing More Comfortable With AI, Study Finds

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A new Optimove report shows rising consumer trust in AI-driven experiences, with most shoppers valuing speed and relevance when technology is used well.
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Creator-Led Brand CYKLAR Makes Sephora Debut

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Fragrance and body-care brand CYKLAR, founded by Claudia Sulewski, launches on Sephora.com Feb. 21, with a nationwide store rollout beginning in March.
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Applebee’s Revives $100 Date Night Pass for 2026

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Applebee’s brings back its Date Night Pass, offering $600 in dining value for $100, as the chain leans on loyalty programs and social media to drive growth.
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Affluent Americans Now Drive U.S. Luxury Travel

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Affluent U.S. travelers now drive more than half of leisure spending, reshaping luxury travel demand, destination growth, and hospitality investment in 2026.
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ServiceNow and OpenAI Deepen Enterprise AI Alliance

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ServiceNow expands its partnership with OpenAI to deliver agentic AI, speech-to-speech experiences, and faster enterprise automation at scale.
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OnePay Taps Rakuten to Expand In-App Rewards

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OnePay partners with Rakuten’s card-linked offer network, bringing new merchant rewards into its app without changing how customers pay.
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Mercuryo Partners With Visa on Crypto Off-Ramping

MartechView Editors -
Mercuryo teams up with Visa to enable near real-time crypto-to-fiat off-ramps via Visa Direct, simplifying global access to funds.
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